At Independent, I build paid social creative for DTC brands from research and hooks through scripting, AI video production and structured testing. I also own ecommerce email and lifecycle work in Klaviyo, including flows, campaigns and deliverability.
For Rowan Oak, I grew email to 21% of total store revenue, up 48% period over period. Open rates reached 51.1% against a 33% benchmark, and deliverability improved by 24 points in 30 days.
At Blue Pixel, I ran Meta lead generation for TNC Group and Bella Vita Boating. Bella Vita’s campaigns generated 383 leads at $6.28 per lead on a fixed $30-a-day budget, with creative as the only lever.
I also design and sell AI-powered lead-response and booking systems for real estate and service businesses. Earlier, I worked in consultative and outbound sales, including fundraising for national charities.
