Mujtaba Mhjoub
@mujtabamhjoub
I build email lifecycle systems and paid acquisition copy that drive conversions, retention, and 3x+ ROAS.
United Arab EmiratesWhat I'm looking for
I'm a DTC and eCommerce conversion copywriter creating email lifecycle systems, retention flows, and paid acquisition campaigns that drive revenue. Across freelance work for wellness, eCommerce, fintech, and B2B SaaS clients, I've written conversion-focused copy for every stage of the customer journey.
For a DTC women's wellness brand, I manage messaging for paid acquisition and email lifecycle campaigns, contributing to ROAS above 3x on $2,000 monthly ad spend. I've also delivered a 10.2% trial-to-paid conversion for a fintech onboarding sequence, 47% email open rates and 5.5% CTR for BRANDIFY, and an 8.7% lead-to-booked-call rate for a financial coaching funnel.
Experience
Work history, roles, and key accomplishments
Go-to-Market Launch
B2B SaaS Client
Apr 2025 - Present (1 year 5 months)
Deliver go-to-market messaging and funnel copy for a B2B SaaS client entering the US market.
DTC Wellness Client - Paid Acquisition
Self Employed
Feb 2025 - Present (1 year 7 months)
Manage copy and messaging strategy for $2,000/month in paid ad spend for a DTC women's wellness brand, contributing to ROAS consistently above 3x through ongoing copy iteration, angle testing, and audience-message alignment.
Freelance Conversion Copywriter & Creative Strategist
Self Employed
Mar 2024 - Present (2 years 6 months)
Freelance conversion copywriter with nearly three years across DTC, eCommerce, financial coaching, and B2B SaaS, executing email lifecycle, paid acquisition, and funnel copy within each brand's guidelines.
Trial Onboarding
Financial Coaching Client
Dec 2024 - Apr 2025 (4 months)
Wrote a trial onboarding email sequence for a fintech investing app, built to break decision paralysis and drive first action.
eCommerce Email Marketing & Lifecycle
Brandify
Sep 2024 - Jan 2025 (4 months)
Developed and executed 4 lifecycle email campaigns - welcome, promotional, abandoned-cart, and win-back - writing subject lines, campaign copy, CTAs, and stage-specific messaging.
Email Funnels & VSL
Financial Coaching Client
Mar 2024 - Aug 2024 (5 months)
Wrote direct-response email nurture sequences and a VSL funnel for a financial coaching offer.
Education
Degrees, certifications, and relevant coursework
HubSpot Academy
Certification, Content Marketing
Completed HubSpot Content Marketing Certification, demonstrating expertise in content marketing strategies and best practices.
HubSpot Academy
Certification, Email Marketing
Completed HubSpot Email Marketing Certification, demonstrating expertise in email marketing strategies and best practices.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
Salary expectations
Job categories
Skills
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