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Nick Sakkis

@nicksakkis

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I build CRM, retention, and AI-enabled engagement strategies that improve customer lifetime value.

United States

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What I'm looking for

I'm seeking a VP of Customer Retention & Loyalty role where I can use CRM, data strategy, AI enablement, and customer engagement to improve client retention and customer lifetime value.

At SecurityNational Mortgage Company, I led CRM strategy, operations, AI enablement, and customer engagement for a national lender with 450 loan officers. I migrated 1.2 million contacts to Total Expert in three months and increased platform adoption from the low 30s to the high 60s.

I use segmentation, reporting, and automation to turn customer data into retention outcomes. My work improved milestone email open rates from 50% to 70%, revealed that consistent CRM users were 5x more likely to close loans, and saved more than 10 hours weekly through AI-assisted reporting.

Through Amplified Marketing Group and The Sakkis Group, I’ve built growth systems spanning paid media, lead generation, CRM workflows, follow-up, and client engagement. I’m seeking to bring my CRM transformation, data strategy, and executive communication experience to a VP of Customer Retention & Loyalty role.

Experience

Work history, roles, and key accomplishments

Current

Founder & Owner

Current

Amplified Marketing Group

Jan 2017 - Present (9 years 8 months)

Built a 6-person agency from zero, achieving Meta Partner status with $5M in lifetime managed ad spend across lead generation, e-commerce, and local service verticals. Consolidated creative, media, and follow-up execution under one roof.

Meta Ads Lead Generation Ecommerce Local Services Creative Direction Media Buying Attribution Retention AI Voice Agent CRM Automation

CRM Director

SecurityNational Mortgage Company

Nov 2023 - Sep 2026 (2 years 10 months)

Led enterprise CRM strategy, operations, AI enablement, and customer engagement at a national mortgage lender. Increased platform adoption from 30% to 60% among 450 loan officers and raised milestone email open rates from 50% to 70% through strategic audience segmentation.

CRM Strategy Total Expert Surefire AI Enablement Power BI Audience Segmentation Email Marketing Data Analysis AI Voice Calling Compliance Risk Analysis GPT Report Automation

Co-Founder

The Sakkis Group

Jan 2013 - Dec 2023 (10 years 11 months)

Co-founded a Tampa Bay real estate team that sold 1,000 homes across three brokerages, ranking in the top 5% of national production. Co-hosted a top-rated real estate sales and marketing training podcast, producing 100 episodes.

Real Estate Data Strategy Targeting Customer Retention Podcasting Marketing Sales Training

Market Manager, LG

MarketStar

Jan 2012 - Dec 2015 (3 years 11 months)

Expanded LG's retail execution across 60 Tampa Bay stores through partner training, assisted-selling programs, merchandising, and event support. Improved retail product knowledge and field visibility by training sales teams and reporting performance through electronic call tracking.

Retail Execution Partner Training Merchandising Event Support Sales Training Call Tracking Data Insights

National Account Manager & Trainer

AAMP of America

Jan 2009 - Dec 2012 (3 years 11 months)

Grew a 100 retailer national dealer network through sales execution, dealer training, and territory planning. Shaped the relaunch of Phoenix Gold in the US and escalated dealer readiness as lead technical trainer across six brands.

Sales Execution Dealer Training Territory Planning Product Design Go To Market Strategy Technical Training Playbooks

12-Volt Sales Manager

Sound Advice

May 2004 - Nov 2008 (4 years 6 months)

Managed the 12-volt department while selling on the floor, owning budgets, inventory control, staff development, and day-to-day sales execution. Designed custom mobile electronics systems and advised clients on home theater and whole-house audio/video systems.