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Nichole Bouvette

@nicholebouvette

Senior Account Executive at KELLYBRADY Advertising developing omnichannel campaigns and managing media budgets over $16 million.

United States

Message

At KELLYBRADY Advertising, I develop and execute integrated marketing strategies for clients in retail, healthcare, education, and gaming. I manage annual media budgets exceeding $16 million while working to achieve client KPIs.

I oversee projects from concept through implementation and analyze performance data to identify areas for improvement. I’ve also cultivated collaborative partnerships, including retaining the agency’s longest client for over 25 years.

Earlier at KELLYBRADY Advertising, I developed and presented integrated marketing strategies, and coached and mentored up to 15 team members as Account Director. As an Account Executive/Media Buyer, I planned and executed offline media across TV, radio, print, OOH, and direct mail.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Executive

Current

Kelly Brady Advertising

Jan 2017 - Present (9 years 8 months)

Develops and executes integrated marketing strategies for retail, healthcare, education, and gaming sectors. Manages annual media budgets exceeding $16 million while consistently achieving client KPIs.

Google Ads Meta Ads Manager Klaviyo Power BI HubSpot Lead Generation Project Management Copywriting

Account Director

Kelly Brady Advertising

Mar 2003 - Dec 2016 (13 years 9 months)

Spearheaded accounts to ensure effective campaign execution and strategic alignment. Coached, mentored, and led up to 15 team members while overseeing agency workflow and professional development.

Account Management Strategic Planning Team Leadership Client Relations Vendor Management

Account Executive/Media Buyer

Kelly Brady Advertising

Apr 2001 - Mar 2003 (1 year 11 months)

Cultivated client and vendor partnerships through ongoing communication and relationship-building efforts. Planned and executed all local and national offline media, including TV, radio, print, OOH, and direct mail.

Media Buying Negotiation Offline Media Planning TV Radio Print OOH Direct Mail

Marketing Associate

KHQ-TV, NBC Affiliate

Apr 2000 - Apr 2001 (1 year)

Managed half-hour paid programming and remnant inventory sales, optimizing station revenue. Coordinated production of research and sales materials for marketing department.

Paid Programming Inventory Sales Research Sales Collateral Marketing Coordination