At E.W. Scripps Company, I manage media plans and post-sale campaign operations across linear TV, OTT/streaming, and digital channels.
As the primary contact for 15 client accounts, I develop plans around client objectives, historical spend, and inventory while managing RFPs, booking, trafficking, reporting, optimizations, and billing discrepancies. My work contributed to 90% gross revenue retention.
Previously, I supported post-sale operations for 85 client accounts, ensuring accurate trafficking of insertion orders and creative assets in WideOrbit Traffic.
I also configure and optimize paid social campaigns in Meta Ads Manager, generating approximately $25,000 in incremental yearly revenue. I use WideOrbit, Meta Ads Manager, Comscore Local TV, and Excel to turn campaign data into performance reports, account strategy, and upsell conversations.
