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Cuong P

@cuongp

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User acquisition leader at Amanotes who scaled portfolio UA budgets by 60%+ while maintaining healthy profitability.

Vietnam

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At Amanotes, I owned portfolio-level growth across multiple game titles and led user acquisition strategy and execution. I scaled the UA budget by 60%+ while maintaining healthy profitability, contributing to 30%+ month-over-month revenue growth during the scaling phase.

At VNGCorporation, I led the studio’s UA team and owned full-funnel growth across acquisition and ad monetization. I scaled the team from 2 to 8 members, grew iOS revenue to 40%+ of Android revenue levels, and implemented Google bidding that increased Ad ARPDAU by 25%.

Experience

Work history, roles, and key accomplishments

User Acquisition Lead

Amanotes

Nov 2024 - Aug 2025 (9 months)

Led a dedicated UA team, owning portfolio-level growth across multiple game titles. Owned the growth roadmap for a multi-title game portfolio, leading both strategic planning and execution across user acquisition.

User Acquisition Team Leadership Growth Strategy Performance Marketing Applovin UnityAds Meta Google Ads TikTok Appsflyer SKAdNetwork

Marketing Manager

VNGCorporation

Jun 2022 - Oct 2024 (2 years 4 months)

Led the studio's UA team while owning full-funnel growth across user acquisition and ad monetization. Built and mentored a high-performing UA team, establishing clear execution frameworks and experimentation practices.

User Acquisition Ad Monetization Team Leadership Budget Planning Channel Scaling Creative Direction Performance Governance Google Ads UnityAds IronSource Applovin Google Bidding Ad ARPDAU

Senior User Acquisition Specialist

VNGCorporation

Aug 2018 - May 2022 (3 years 9 months)

Pioneered and scaled the studio's user acquisition capability from the ground up, evolving from early testing to an always-on, multi-channel marketing mix. Developed and executed UA strategies aligned with game and studio business objectives.

User Acquisition Google Ads UnityAds IronSource iOS Android Data Analysis Market Research Optimization Budget Management

Senior Performance Specialist

Mindshare

Dec 2017 - Aug 2018 (8 months)

Served as a key contributor within the digital performance team, managing Google Ads and Facebook Ads campaigns across diverse client portfolios. Executed and optimized performance campaigns to consistently exceed client KPIs.

Google Ads Facebook Ads Campaign Management Data Analysis Budget allocation Client Management