Open to opportunities

Thanh Huyền Trần

@thanhhuyntrn

Message

I scale mobile user acquisition campaigns across global performance marketing channels.

Vietnam

Message

What I'm looking for

I'm looking to grow in mobile user acquisition and performance marketing, leading data-driven international campaigns, testing creative strategies, and improving user funnels, retention, and LTV.

I scale mobile user acquisition campaigns across Google Ads, Meta, AppLovin, ASA, and TikTok Ads for international growth.

At Ikame Global, I scaled daily ad spend to $18K across two projects, optimizing channel mix across Google App Campaigns, AppLovin, Meta, and Google Search Ads. I tracked CPI, CPA, D1/D7 ROAS, retention, and creative performance to scale winning assets.

At EUp Group, I led user acquisition for two US-market apps and reduced ME/RE from 1,082% to 84% by improving acquisition strategies and user funnels. I used GA4, Firebase, and custom BI dashboards to analyze post-install behavior, conversion, retention, and LTV.

I also research market trends, platform algorithms, and competitor activity, then turn insights into testable ad creatives. My video ads achieved CTR above 2% and Hook Rate above 30%, while lowering peak US iOS CPI to under $0.76 on Meta and under $0.84 on Google Ads.

Experience

Work history, roles, and key accomplishments

User Acquisition – Digital Marketing

Ikame Global

Jun 2026 - Aug 2026 (2 months)

Scaled daily ad spend up to $18K across multiple channels, optimizing CPI, CPA, ROAS, and retention. Collaborated with creative teams and platform reps on A/B testing and scaling winning assets.

Google Ads Meta Ads Applovin A B Testing Google Sheets