Open to opportunities

Nemanja Koman

@nemanjakoman

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CMO-level marketing leader turning positioning into scalable campaigns, full-funnel growth, and retention.

Serbia

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What I'm looking for

I’m looking for a CMO/VP-style role where I can own GTM-driven marketing, build scalable campaign platforms and content systems, and align cross-functional teams to deliver fast, high-quality growth across brand, demand, and retention.

I lead marketing as a growth engine across multi-brand consumer portfolios, combining brand strength with disciplined demand creation, conversion, and retention. I build positioning and narratives that make complex products easy to understand, then turn them into scalable campaign platforms, full-funnel advertising, and an always-on content engine.

Previously, as Head of Marketing at Lupa Technology, I owned end-to-end strategy and execution—positioning, brand, demand generation, sales enablement, content, digital, and marketing operations—aligning leadership, product, and sales around one GTM direction. I also created pitch and sales decks that supported fundraising outcomes ($300,000 from Katapult and $1.5M from South Central Ventures), and strengthened customer and pipeline operations through CRM discipline and structured follow-up.

Experience

Work history, roles, and key accomplishments

Current

Chief International Marketing Officer

Current

Zepter International

Oct 2025 - Present (6 months)

Led marketing as a growth engine across a multi-brand consumer portfolio, focusing on brand strength, demand creation, conversion, and retention. Built scalable full-funnel campaign platforms and an always-on content engine, supporting portfolio marketing for Zepter Hotels and the Madlenianum theatre.

GTM Strategy Brand Marketing Full Funnel Marketing Creative Direction Content Strategy Landing Page Optimization Partnerships & Marketing Marketing Operations

Current

Co-Owner & Brand Marketing Director

Current

Zmajevit

Jan 2021 - Present (5 years 3 months)

Built cohesive brand strategy, visual identity, and content systems to improve audience journey consistency. Drove community growth and launched campaigns, influencer partnerships, and paid distribution to convert attention into sales using an analytics-informed content calendar.

Brand Strategy Visual Identity Content Systems Community Management Influencer Partnerships Campaign Planning Marketing Analytics

Head of Marketing

Lupa Technology

Jan 2022 - Oct 2025 (3 years 9 months)

Owned end-to-end marketing and GTM execution for Lupa Technology, aligning product and sales around a unified direction. Created positioning and pitch assets supporting fundraising outcomes ($300,000 and $1.5M), built product education/adoption materials, and led international events to drive acquisition and partnerships.

Marketing Strategy Sales Enablement Product Marketing Event Strategy Marketing Operations

Head of HR & English Tutor

T.O.T. Shanghai

Jan 2016 - Jan 2024 (8 years)

Produced user-centric in-app/product content to improve clarity and reduce user friction, including guides and FAQs. Collaborated with design to align language and UI into a cohesive system and supported SEO for the landing page.

Product Content UX Writing Product Content User Guides Collaboration With Designers Information Architecture Content Strategy

BERRY HR App UX Writer

Berry - HR App

Jan 2021 - Jan 2022 (1 year)

Wrote user-centric in-app copy, guides, and FAQs to improve clarity, usability, and user confidence. Collaborated with design to align language and UI into a cohesive system and supported SEO for landing pages.

Product Content UX Writing In App Copywriting User Guides Product Content Collaboration With Designers Information Architecture Landing Pages Content Editing

Event Coordinator & Team Lead

Kombank Arena (Belgrade Arena)

Jan 2012 - Jan 2015 (3 years)

Coordinated large-scale live events for up to 20,000 attendees, managing production, logistics, timing, and guest flow. Led on-site teams under pressure and supported sponsor/brand activations by aligning execution with marketing and partner requirements.

Event Coordination Team Leadership Logistics Management Guest Flow Planning Production Operations On Site Sponsor Activations

Assistant Manager & Merchandiser

Pull & Bear / MEXX

Jan 2011 - Jan 2012 (1 year)

Supported store operations and people leadership, including onboarding, scheduling, floor execution, and service standards. Executed merchandising and seasonal store presentation aligned with brand guidelines while tracking store performance and stock movement.

Store Operations People Leadership Merchandising Stock Management Service standards