Andjela Loncarski

Lead the company's overall marketing strategy and brand communication across social media, PR, website and digital channels, while working closely with management on strategic initiatives. Develop outbound campaigns and lead generation activities to support sales and business growth.

Managed key client accounts and coordinated integrated marketing campaigns from strategy through execution. Served as the primary link between clients and multidisciplinary creative teams, translating business objectives into actionable workflows and ensuring high-quality, on-time delivery across video, social media, design and performance marketing.

Developed business and marketing strategies for international entrepreneurs entering the Canadian market, with a focus on go-to-market planning, positioning and investor communication. Created investor pitch decks, executive presentations, landing pages, one-pagers and other marketing materials.

Managed digital projects across business, marketing, technology and product development, overseeing delivery from initial requirements to launch. Coordinated cross-functional teams, translated business needs into functional specifications and ensured clear communication between clients, stakeholders and technical teams.

Managed social media strategy and day-to-day operations, developing content plans aligned with brand goals and target audiences. Oversaw community management, paid campaigns and performance tracking, using analytics and market trends to optimize content and support strategic decisions.

Participated in a marketing mentorship program at Atlantic Grupa, gaining hands-on experience in brand management with a focus on the Bananica brand. Contributed to marketing planning, branding, customer relations, production processes and market data analysis using Nielsen reports.

Pursued a degree in Business and Marketing from 2020 to 2025.

Completed secondary education with a focus on social sciences and languages from 2014 to 2018.