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Anna Bolotskaya

@annabolotskaya

I’m a Senior Product Marketing Manager and GTM Lead with over 12 years of experience across B2B and B2C technology ecosystems.

Serbia

Message

What I'm looking for

I'm open to global remote opportunities.

Product Marketing Manager with 12+ years of experience across B2B and B2C markets, including technical environments in Professional Services, IT, EventTech and EdTech. Experienced in go-to-market strategy, product positioning and messaging, customer and market insights, integrated campaigns, lifecycle marketing, and sales enablement. Commercially focused, translating marketing activity into measurable revenue, lead generation, conversion, and retention outcomes across international markets.

At 1C-WiseAdvice Kazakhstan, I repositioned product messaging and marketing assets using customer journey and behavioral research, generating +RUB 5M ARR uplift. I also secured an Astana Hub partnership that opened a new customer segment and generated +RUB 1.5M in annual revenue.

I lead B2B acquisition and retention initiatives across Russia and Kazakhstan. My work has included lifecycle email flows, localized landing pages, SEO, and sales enablement; organic SQL volume grew 3x YoY, while SQL growth reached +80% and CAC ratio fell by 25%.

Previously, at Softline Education, I led integrated marketing and go-to-market initiatives for EdTech products across B2B and B2C channels, increasing leads by 255% YoY. Across roles in IT, events, hospitality, and PR, I’ve worked on customer research, product positioning, brand communications, and international campaigns.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

1C-WiseAdvice Kazakhstan

Apr 2025 - Present (1 year 6 months)

Leading B2B acquisition and retention initiatives across Russia and Kazakhstan markets. Repositioned product messaging and marketing assets, generating +RUB 5M ARR uplift and securing a partnership with Astana Hub.

GA4 Looker Yandex Metrica Adobe Experience Manager Jira Confluence Tilda SEO PPC Lifecycle Marketing Sales Enablement

Lead Marketing Manager / CMO

Softline Education

Jul 2023 - Dec 2024 (1 year 5 months)

Led integrated marketing and GTM initiatives for EdTech products across B2B and B2C channels. Increased leads by 255% YoY and contributed to +20% YoY gross profit growth.

Marketing Strategy GTM Paid Media SEO PR Social Media Events Customer Research Product Packaging Brand Awareness

Marketing Manager

RX Global

Mar 2021 - May 2022 (1 year 2 months)

Developed and executed marketing strategy for leading international B2B exhibitions. Contributed to increasing NPS to 98% and led rebranding initiatives for key exhibition brands.

Marketing Strategy Market Research Audience Analysis Branding Adobe Experience Manager Chatbot Email Marketing Web Push Notifications Multilingual

Marketing & PR Manager

The St. Regis Moscow Nikolskaya Hotel

Oct 2019 - May 2020 (7 months)

Led marketing communications, loyalty campaigns, digital content, and international social media initiatives. Managed brand communications across Russia and China.

Marketing Communications Loyalty Campaigns Digital Content Social Media WeChat Weibo PR Event Coordination

Public Relations Manager

Metropol Hotel Moscow

Apr 2016 - Jun 2019 (3 years 2 months)

Led international PR and brand communications across Russia, Europe, and China markets. Developed PR and SMM strategies and expanded brand presence in Mainland China.

PR SMM Media Relations Partnership Building Event Management Market Entry