Open to opportunities

Christina Nowak

@christinanowak

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Marketing, partnerships and business development leader in creative technology.

United Kingdom

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What I'm looking for

I am seeking senior roles that blend creativity and commercial strategy—leadership in marketing, partnerships or BD focused on immersive experiences, emerging tech, audience insight and measurable growth.

I am a marketing, partnerships and business development leader with 15+ years driving brand growth, audience engagement and commercial strategy across media, entertainment, culture and creative technology. I combine creative insight with commercial rigour to shape market positioning, integrated campaigns, sector propositions and go-to-market strategies that open revenue and partnership opportunities.

I have led multi-year commercial and launch strategies, built CRM and analytics systems, grown pipelines (including a £12m pipeline at Studio Ulster), and managed cross-functional teams. I work across B2B and B2C markets, partnering with streamers, production companies, tech vendors and cultural organisations to deliver audience-first, revenue-focused programmes.

Experience

Work history, roles, and key accomplishments

Current

Founder & Managing Director

Current

New Chapter Production Ltd

Oct 2020 - Present (5 years 5 months)

Run a strategic consultancy delivering brand, marketing and commercial growth for creative-technology, film/TV and experience-led clients, brokering partnerships and driving go-to-market and CRM-led growth initiatives.

Brand Strategy Business Development CRM Go To Market Partnerships Content Strategy Market Research Client Relations

Chief Strategy Officer

Studio Ulster

Jul 2024 - Jul 2025 (1 year)

Led multi-year commercial, marketing and industry-partnership strategy pre-launch, building a £12M pipeline and delivering a 76% proposal-to-negotiation success rate while growing 1,700+ industry contacts in 10 months.

Go To Market Strategy Partnerships Commercial Strategy CRM Pipeline Management Event Programming Stakeholder Engagement

Director of Client Relations

Anna Valley

May 2022 - Dec 2023 (1 year 7 months)

Supported commercial transition and repositioning, introduced partnership and revenue-share models, and improved CRM and campaign operations to increase client retention and diversify revenue streams.

Client Relations Partnership Development Revenue Strategy CRM Pricing Strategy Commercial Models Marketing Operations Stakeholder Management

Director of Virtual Production

80six

Jun 2021 - May 2022 (11 months)

Shaped commercial direction and studio positioning during expansion, refined sales and production pipelines, and developed client engagement frameworks to drive repeat business and retention.

Commercial Strategy Client Engagement Pipeline Development Board Reporting XR Workflows Partnerships

Head Of Marketing

Ncam Technologies

Feb 2018 - Mar 2019 (1 year 1 month)

Led international marketing and rebrand, driving 80% growth in Film & TV sales and 20% increase in broadcast revenue within 12 months through CRM-driven demand generation and partner integrations.

Marketing Strategy CRM (Hubspot Salesforce)Demand Generation Partner Marketing Events Product Marketing Analytics

Marketing & Business Development

RED Digital Cinema

Contributed to ~30% of EMEA sales/rental revenue, cultivated senior industry relationships, and executed multi-channel campaigns that generated 40% uplift in press coverage and expanded strategic alliances.

Business Development Strategic Partnerships Experiential Marketing Campaign Management PR Events Client Relations

Education

Degrees, certifications, and relevant coursework

Chartered Institute of Marketing

Bachelor of Arts (Hons), Marketing Management

2012 - 2014

Completed a BA Hons in Marketing Management through the Chartered Institute of Marketing from 2012 to 2014, focusing on marketing strategy, brand management and consumer insight.