Nehral Maliwat

Direct strategic partner to the CRO, structuring ambiguous priorities into initiatives with clear owners, milestones, and measurable outcomes. Diagnosed a stalled outbound motion, built the business case for a dedicated SDR function, and owned execution end to end, taking the function from 0 to 45 SQLs and $174K in closed MRR in one quarter.

Operate an independent strategy and operations advisory practice, embedding directly with clients as a hands-on operator rather than an outside consultant. Took on a real estate media marketing agency as an embedded fractional operator, diagnosing gaps in their commercial motion, building their first go-to-market operating model from scratch, and scaling ARR from $220K to $490K (+122%) in 4 months

Took the SDR function from a standing start to a working operating model in under a quarter, including qualification standards, handoff process, and campaign framework. Designed and built a Notion-based enablement and proposal system that cut manual proposal work by 75% across the team, and built the company's first cross-portfolio performance benchmarking dashboard, driving $52K in new pipeline w

Built the business case for adopting Lavender AI across the XDR organization and led the rollout, driving adoption that improved email campaign efficiency by 6%. Diagnosed a lead qualification breakdown between teams, redesigned the handoff process, and raised qualification accuracy from 60% to 98%, adding $400K in qualified pipeline in one quarter. Rebuilt the marketing-to-sales handoff model, al

Owned the annual territory and account realignment initiative across NA Enterprise and APAC, building the business case for migrating the process to Anaplan and cutting cycle time from 10 weeks to 6 while eliminating 90% of post-deployment disputes. Served as the primary cross-functional point of contact between Renewal Management, forecasting, and field operations, resolving handoff friction acro

Designed territory and segmentation logic feeding into annual planning, correcting coverage gaps with data before they reached leadership. Audited operations for policy compliance across regions, keeping field execution aligned with global standards.

Managed quote-to-cash operations, partnering with Finance and Legal to remove friction from deal structuring and accelerate cycle velocity.

Built automation tools that increased processing capacity by 150% during a high-growth phase, a structural fix rather than a one-time workaround. Coached 5 junior analysts into senior process owners, building repeatable capability rather than relying on individual effort. Selected for the CFO's Excellence Team to design and implement Lean process improvements company-wide.

Bachelor of Arts in Business Administration from Washington State University, completed from 2016 to 2018.

Associate of Arts in Business Administration from Olympic College, completed from 2014 to 2016.