Neha Agrahari

Leading product for a new content-and-commerce venture aimed at younger consumers.

- 0 to 1 Execution: Taking a new product concept from idea to private beta in under 90 days.
- Product Design: Building a participation-driven platform that changes how users interact with content, moving beyond passive scrolling.
- Scalable Operations: Using GenAI to build a low-cost, high-volume content infrastr

Leading product for a new content-and-commerce venture aimed at younger consumers, taking a new product concept from idea to private beta in under 90 days. Building a participation-driven platform and using GenAI for scalable content operations.

Owned the end-to-end P&L and growth strategy for the Video Commerce business unit.

- Operational Moat: Built the content and logistics framework to scale video across 1,100+ categories, including ~20k sq. ft. of studio space.
- Trust-Led Experience: Designed new shopping journeys focused on product transparency and demonstration, transitioning the platform from search to discovery-led shopping.

Site merchandising, working closely for strategic architecture of fashion discovery & experience
- launched explicit & implicit personalization for fashion cohorts.
- Began Video led pilots for fashion business

Director, Growth & Marketing | Flipkart Wholesale, 2020-2022

Owned platform revenue for Flipkart's B2B vertical, from aggressive growth and marketing strategy to standardizing reseller operations, app merchandising, brand, and conversion.
- Function Build: Established the brand, performance marketing, and merchandising infrastructure to drive digital adoption across the kirana ecosystem.
- Adopt

Associate Director, Growth & Marketing, BGM&H | Flipkart, 2017-2020

Scaled order-volume share from 3% to 33% and delivered a 2.5x increase in monthly transactors across Beauty, General Merchandise & Home, spanning toys, babycare, beauty & personal care, sports & fitness, books & stationery, and home.

Structural Re-architecture: Led the shift from brand-dependent search to a platform-led discov

One of a two-person team in the CEO's office, supporting Kalyan Krishnamurthy through his return to Flipkart and transition into the CEO role. This was one of the most pivotal and transformational phases in the company's history, a period that set the course for the decade that followed.

Strategic Initiatives: Initiated, managed, and executed interdependent org-level projects including Loyalty,

Launched the Flipkart Ads brand and led go-to-market for the platform's first advertising products as Flipkart built out its ad-tech business.

- Brand & GTM: Launched the Flipkart Ads brand and built the go-to-market strategy for the first Product Listing Ads (PLA) product.
- Adoption & Revenue: Drove 15x seller adoption in five months and delivered 50% of the platform's listing ad revenue.
- Mar

Chosen to launch and lead seller marketing for the marketplace, an entirely new concept for India at the time, driving seller onboarding, education, and adoption.
Go-to-Market: Built the GTM strategy for the seller marketplace covering channels, partners, brand identity, and customer pitch, earning organization-wide recognition.
Seller Trust & Retention: Built seller communication and training, in

Head Training function of key accounts. Managed a 26 member team & 5 key accounts

e2e management of the emerging channels of sales & establish training function, its role, responsibilities & budgeting for DST & retail sector including Sr. management team of State Bank of India and SBM

Graduated in Business Administartion with HR & Finance as major

Graduated in Business Administration with HR & Finance as major.

Completed SSC and 12th standard under the Tamil Nadu Board.