Neelam Nawal

I’m a results-driven Senior Associate in Artificial Intelligence and Analytics with 11 years of experience across eCommerce operations, product data management, and enterprise PIM support for global brands. I’m known for driving operational efficiency, improving data quality, and delivering scalable, business-focused solutions that keep product experiences consistent across omnichannel platforms.

In my current role at Cognizant Technology Solutions, I’m enabling an enterprise PIM implementation by integrating and migrating product data, channels, workflows, and processes from a legacy support platform into Salsify. I handle readiness/custom channels, create formulas, and upload products and digital assets—while coordinating across stakeholder teams to validate information accuracy and ensure go-live readiness. I also streamline data governance and data syndication to improve content quality, compliance, and efficiency, and I drive process documentation and knowledge transfer to standardize PIM practices.

Previously at General Mills, I owned web content and asset management across multiple tools (including Salsify, Stibo PIM, and Syndigo), maintaining 98%+ product data accuracy while managing updates for 20–30 SKUs daily. I improved content performance by achieving a 95%+ Health Content Scorecard through proactive gap identification and resolution, and I led learning and development initiatives as a Project Manager by building SOPs and live tracking dashboards to improve transparency and workflow efficiency. Earlier, at Accenture and FCI London, I supported ecommerce content operations for global clients, managed 2,500+ products, migrated 2,000+ products from Magento to a custom CRM, and reduced product setup turnaround time by 30% through process optimization.