abhiseka mohapatra
@abhisekamohapatra
Senior Product Manager shaping retail digital shelf, DAM & PXM to boost conversion and improve omnichannel performance.
What I'm looking for
I’m a Senior Product Manager with 15+ years of experience leading strategy, roadmaps, and delivery for retail & CPG customer-facing technology products—especially Digital Shelf, Digital Asset Management (DAM), Product Experience Management (PXM), Product Information Management (PIM), and customer data/content platforms. I’ve driven 10–15% conversion uplift, 15%+ cost reduction, and improved channel performance through data-driven product management, digital content optimization, and KPI-led governance.
I thrive in complex enterprise environments where I partner with senior commercial, category, and channel stakeholders to translate business requirements into scalable solutions, while leading initiatives end-to-end from discovery to optimization. I manage product performance with KPIs, executive-ready dashboards, experimentation (including A/B testing), and agile ways of working—ensuring trade-offs are clear and outcomes are measurable across digital shelf, merchandising, and omnichannel journeys.
Experience
Work history, roles, and key accomplishments
Senior Product Manager – CPG
Happiest Minds
Apr 2024 - Present (2 years 3 months)
Owned product strategy, roadmap, and delivery for digital shelf, Digital Asset Management (DAM), Product Experience Management (PXM), and Product Information Management (PIM) platforms for Retail & CPG. Improved conversion and customer experience scores by ~10% and enhanced business delivery efficiency by ~20% through KPI-led governance and data-driven product execution.
Directed product strategy and roadmap for retail and CPG digital shelf, DAM/PXM-focused products, and analytics-driven customer and channel optimization. Led discovery and agile delivery for customer-facing initiatives using user behavior and funnel analytics to prioritize backlogs and accelerate release cycles.
Risk Deputy Product Manager
T-Systems ICT India Pvt. Ltd.
Sep 2020 - May 2022 (1 year 8 months)
Owned product direction for retail platforms covering store merchandising, planogram management, space planning, and digital shelf execution across multiple formats and regions. Increased planogram efficiency and conversion by up to 15% and reduced reset cycles by ~25% through standardized workflows and embedded automation.
Sr Business Consultant (Retail & CPG)
Mindtree
Jul 2019 - Sep 2020 (1 year 2 months)
Implemented retail analytics and digital merchandising solutions to improve store content performance and merchandising efficiency by ~15%. Redesigned merchandising reporting and analytics workflows, reducing processing time by ~20% and enabling scalable multi-channel operations.
Functional Consultant (Retail & CPG)
Manthan Systems
Feb 2018 - Jun 2019 (1 year 4 months)
Delivered analytics-driven retail products supporting assortment, space optimization, and content discovery for Consumer Goods and Retail clients. Improved planogram accuracy and shelf utilization by 15%+ and increased merchandising campaign conversion rates by ~10% using analytics and KPI-led reporting.
Captured and refined requirements for 12+ retail and CPG products across store merchandising, space planning, and digital shelf capabilities. Accelerated KPI definition and reporting cycles by ~30% using SQL, Excel, and Google Sheets while supporting operating model and process standardization across analytics workflows.
Optimized facilities management contracts, ensuring 100% compliance with service level agreements and improving cost efficiency across managed sites. Reduced issue resolution times by 20% and lowered operational costs by 15% while negotiating supplier and contractor terms to reduce contract expenses by 10%.
Manager Operation – DM
Future Group
Jul 2011 - Jun 2014 (2 years 11 months)
Led daily operations and logistics for multiple retail outlets, improving on-time store readiness by 20% and supporting consistent revenue growth. Implemented process improvements (15% efficiency gain), ensured 98% on-time product availability, trained a team of 25 (18% productivity improvement), and optimized inventory/replenishment to reduce wastage by 12%.
Education
Degrees, certifications, and relevant coursework
Great Lakes Institute of Management
Post Graduate Program in Product Management and Analytics (PGP-PMA), Product Management and Analytics
2022 - 2023
Grade: 87
Completed a Post Graduate Program in Product Management and Analytics (PGP-PMA) at Great Lakes Institute of Management from Jan 2022 to Dec 2023. Achieved a grade of 87.
Amrita School of Business
Master of Business Administration (MBA), Marketing & Operations
2009 - 2011
Completed an MBA in Marketing & Operations at Amrita School of Business from Jan 2009 to Dec 2011.
University College of Engineering, Burla
Bachelor of Technology (B.Tech), Manufacturing Science and Engineering
2003 - 2007
Completed a B.Tech in Manufacturing Science and Engineering at University College of Engineering, Burla from Jan 2003 to Dec 2007.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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