francis chettiar
@francischettiar1
Sr. Content Management Analyst specializing in e-commerce catalog operations, QA, and workflow automation.
ZimbabweWhat I'm looking for
I’m a results-driven Sr. Content Management Analyst with over 4 years of experience in e-commerce operations, catalog management, and optimization-focused process improvement. I lead content operations for premium categories like heavy machinery and luxury watches, ensuring data accuracy, brand consistency, and compliance across product listings.
I standardize and enhance unstructured content using AI tools like ChatGPT and QuillBot, and manage content mapping, tagging, publishing, and QA in internal systems. I conduct audits, resolve discrepancies, and improve cross-team feedback loops, building SOPs and training teams to keep listing workflows and quality standards tight.
I also collaborate across Engineering, UI/UX, and Product to improve categorization and navigation, while supporting UAT, SEO optimization, market research, and Agile delivery. Recently, I expanded into workflow automation using n8n, building basic chatbot flows and Google Workspace integrations to streamline catalog operations end-to-end.
Experience
Work history, roles, and key accomplishments
Sr. Content Management Analyst
Edra Labs
Jan 2024 - Present (2 years 5 months)
Led content operations for premium categories (heavy machinery and luxury watches), ensuring data accuracy, brand consistency, and listing compliance across AllMachines.com and Coveted.com. Standardized and optimized unstructured content using AI tools, managed catalog mapping/tagging/publishing with QA, and supported workflow automation via n8n alongside UAT, SEO optimization, and Agile delivery.
Quality Analyst
Lumina Datamatics
Jan 2023 - Jan 2024 (1 year)
Performed catalog quality assurance by mapping products across brands and categories to maintain SKU alignment and consistent data flow. Managed end-to-end cataloguing (attribute completion, descriptions, tagging, and image verification) and resolved discrepancies to improve catalogue accuracy and searchability.
Catalogue Associate
L&T SuFin
Jan 2022 - Jan 2023 (1 year)
Coordinated with sellers on product information, pricing, and order process details, ensuring accurate data inputs. Managed the online catalogue by adding new products and updating existing listings, later transitioning from third-party to company payroll based on performance.
Catalogue Supervisor
L&T SuFin
Jan 2022 - Jan 2023 (1 year)
Supervised the Brand Library with a team of three, maintaining pre-approved OEM SKUs for distributors. Conducted timely quality checks and analysis to ensure correct catalog availability and data standards.
Customer Advisor
Mahindra Integrated Business Solution
Jan 2020 - Jan 2021 (1 year)
Handled inbound customer calls, resolved queries efficiently, and provided end-to-end issue resolution to ensure customer satisfaction. Earned a promotion to the escalation desk within 6 months for consistently strong performance.
Education
Degrees, certifications, and relevant coursework
Anna University
Master of Engineering, Construction Engineering and Management
Completed an M.E. in Construction Engineering and Management at Anna University in June 2020.
Pune University
Bachelor of Engineering, Civil Engineering
Completed a B.E. in Civil Engineering at Pune University in May 2018.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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