At GitSimple, LLC, I established and lead the marketing function for a GitLab-focused DevSecOps consultancy, driving ~$400K in revenue and an additional $300K in active pipeline. I build messaging and campaigns for public sector and high-compliance audiences, including federal agencies.
I own GitSimple’s content marketing channel, from planning through writing and distribution, and have published 40+ blogs and long-form assets. I also developed its SEO and AEO strategy, manage the website, and launched Google Ads, which has achieved an 8.5% CTR and a 4% conversion rate.
Previously, at Lumaverse Technologies / SignUpGenius, I increased YoY revenue 24% by realigning messaging, campaign strategy, and channel mix, and managed two direct reports. Across roles at Contegix, HomeWork Solutions, Inc., JTG, Inc., and Bamboo Solutions, I worked on demand generation, marketing automation, digital marketing, and product marketing.

