Yusuf Tulum

Consulted fashion and retail brands on e-commerce growth, planning, and digital expansion. Advised on demand forecasting, stock optimization, and marketplace operations.

Evaluated search result quality, content relevance, and user intent alignment for a global search engine platform. Applied structured evaluation guidelines to detect AI-generated content, SEO manipulation, and trust signals.

Built the e-commerce and planning organization from scratch, leading team recruitment and structural design. Led the end-to-end development of a new marketplace platform, covering seller onboarding, legal compliance, and payment integration.

Managed marketplace operations across CIS, MENA, Europe, and Asia, including Wildberries, Ozon, and Zalando. Set seasonal and annual targets for sales, purchase volume, discounts, margins, and costs per marketplace and region.

Owned seasonal intake, sales, margin, and sell-through targets across all Vakkorama sub-brands. Created annual/seasonal budgets and purchase orders aligned with financial KPIs and brand strategy.

Managed product allocation across retail stores, ensuring timely and accurate stock placement by location. Oversaw seasonal initial allocations and in-season transfers to balance store performance and regional demand.

Managed merchandising operations for Defacto’s own e-commerce platform, including category structure, seasonal navigation, and homepage layouts. Built seasonal and annual sales, stock, and profit targets in coordination with marketing and supply chain teams.

Analyzed European sales data and market trends to support seasonal collection planning and private label development. Created category-based budgets and prepared performance reports and action plans for senior leadership.

Created seasonal business plans and category-level sales & intake budgets in collaboration with the buying team. Determined order quantities and sales targets based on forecasted demand and stock health.

Grade: 3.00/4.00

Studied Economics at Istanbul University, completing the program with a GPA of 3.00 out of 4.00. The curriculum provided a strong foundation in economic principles and their application.