Hana Ardiansyah
@hanaardiansyah
Senior UX Researcher turning qualitative insights into product decisions, scaling research operations, and delivering measurable conversion lift.
What I'm looking for
I’m a Senior UX Researcher with 3+ years leading full-cycle qualitative research (quantitative-supported) across enterprise SaaS, fintech, and government products. I translate user insights into clear product direction and trade-offs, including a 48.92% conversion uplift at DANA Indonesia.
I build research operations end to end—participant recruitment and screening, research intake, standardized interview templates, and knowledge repositories—so PMs and designers can run lightweight studies at scale. I’ve also centralized multi-study insights and piloted AI-assisted research automation to streamline research-plan creation and support just-in-time decision-making.
Right now, I’m leading a network acquisition study at Telkomsel with structured methods (IDI sessions, screener design, structured interview guides) and research ops built to reach 200+ mobile users across Lombok. I’m comfortable presenting findings to director-level stakeholders, and I bring a strong analytical foundation from dashboarding and data validation work.
Experience
Work history, roles, and key accomplishments
UX Researcher Intern
Rakamin x Telkom Digital
Jun 2022 - Aug 2022 (2 months)
Planned, executed, and synthesized end-to-end qualitative and quantitative research to ensure user insights informed feature concepts and experience improvements. Used Google Analytics to validate user behavior patterns and refined research framing using design thinking principles.
UI/UX Designer Intern
Skilvul
Aug 2021 - Jan 2022 (5 months)
Completed an end-to-end UX challenge by applying user-centered research, ideation, wireframing, and prototyping to design a digital gold investment solution. Conducted benchmark analysis and synthesized user feedback to deliver a validated product concept within an 8-week sprint.
Education
Degrees, certifications, and relevant coursework
Universitas Indonesia
Bachelor of Computer Science (S.Kom), Computer Science
2018 - 2022
Activities and societies: Relevant coursework: Human Computer Interaction, Data Science, Artificial Intelligence, Statistics, Database Systems, Web Design & Development, Project Management. Activities/achievement: Finalist—User Experience Design Competition, GEMASTIK 14 (2021).
Completed a Bachelor of Computer Science (S.Kom) at Universitas Indonesia from 2018 to 2022, covering topics including human-computer interaction, data science, artificial intelligence, and database systems.
Availability
Location
Authorized to work in
Job categories
Skills
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