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Hana Ardiansyah

@hanaardiansyah

Senior UX Researcher turning qualitative insights into product decisions, scaling research operations, and delivering measurable conversion lift.

Indonesia
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What I'm looking for

I’m looking for a senior UX research role where I can run full-cycle studies, scale research ops, and apply measurable insights to product trade-offs—while leveraging AI automation (Copilot/Power Automate) to help teams move faster.

I’m a Senior UX Researcher with 3+ years leading full-cycle qualitative research (quantitative-supported) across enterprise SaaS, fintech, and government products. I translate user insights into clear product direction and trade-offs, including a 48.92% conversion uplift at DANA Indonesia.

I build research operations end to end—participant recruitment and screening, research intake, standardized interview templates, and knowledge repositories—so PMs and designers can run lightweight studies at scale. I’ve also centralized multi-study insights and piloted AI-assisted research automation to streamline research-plan creation and support just-in-time decision-making.

Right now, I’m leading a network acquisition study at Telkomsel with structured methods (IDI sessions, screener design, structured interview guides) and research ops built to reach 200+ mobile users across Lombok. I’m comfortable presenting findings to director-level stakeholders, and I bring a strong analytical foundation from dashboarding and data validation work.

Experience

Work history, roles, and key accomplishments

RD

UX Researcher Intern

Rakamin x Telkom Digital

Jun 2022 - Aug 2022 (2 months)

Planned, executed, and synthesized end-to-end qualitative and quantitative research to ensure user insights informed feature concepts and experience improvements. Used Google Analytics to validate user behavior patterns and refined research framing using design thinking principles.

Education

Degrees, certifications, and relevant coursework

Universitas Indonesia logoUI

Universitas Indonesia

Bachelor of Computer Science (S.Kom), Computer Science

2018 - 2022

Activities and societies: Relevant coursework: Human Computer Interaction, Data Science, Artificial Intelligence, Statistics, Database Systems, Web Design & Development, Project Management. Activities/achievement: Finalist—User Experience Design Competition, GEMASTIK 14 (2021).

Completed a Bachelor of Computer Science (S.Kom) at Universitas Indonesia from 2018 to 2022, covering topics including human-computer interaction, data science, artificial intelligence, and database systems.

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