Open to opportunities

Tyas Suci

@tyassuci

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Dynamic Design Researcher and UX Specialist with 10+ years experience.

Indonesia

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What I'm looking for

I am looking for a role that values innovation and collaboration, where I can apply my design expertise to create impactful user experiences.

I am a Design Researcher and UX Specialist with a Master's degree in Psychology and over a decade of experience in delivering human-centered design solutions. My expertise lies in Design Thinking, Qualitative Research, and Data-Driven Insights, which have enabled me to drive innovation and enhance customer satisfaction in various projects.

Throughout my career, I have successfully led cross-functional teams and managed end-to-end projects, creating scalable design systems that have significantly improved usability and efficiency. For instance, at AgriAku, I spearheaded the development of a design system that reduced iteration time by 30% and increased usability ratings by 20% through effective analysis of customer feedback.

My passion for leveraging psychological principles in product design not only fosters business growth but also ensures that user experiences are meaningful and impactful. I thrive in collaborative environments where I can mentor team members and contribute to the overall success of the organization.

Experience

Work history, roles, and key accomplishments

Current

Design Researcher

Current

AgriAku

Apr 2023 - Present (2 years 1 month)

As Head of Product Design, I spearheaded the development of a scalable design system, reducing design iteration time by 30%. Analyzed customer feedback to enhance usability ratings by 20% and led cross-functional initiatives to optimize design processes.

Design Systems Usability Testing Data Analysis Design Strategy User Centered Design Design Thinking Project Management Cross Functional Collaboration

Product Design Lead

Ajaib

May 2022 - Jan 2023 (8 months)

Translated user requirements into intuitive digital interfaces, enhancing product accessibility by 10%. Collaborated with product, engineering, and marketing teams to deliver innovative solutions aligned with business goals.

User Interface Design Cross Functional Collaboration Design Systems Qualitative Research Data Analytics User Engagement Project Management Communication Analytical Thinking

Research Lead

Ula

Apr 2020 - May 2022 (2 years 1 month)

Directed qualitative research initiatives that improved customer retention rates by 18%. Developed usability testing frameworks and presented actionable insights to stakeholders, aligning strategies across teams.

Qualitative Research Usability Testing Stakeholder Engagement Customer Retention Team Management Design Concepts OKRs

UX Research Lead

OY!

Jan 2018 - Apr 2020 (2 years 3 months)

Led generative research activities to identify user pain points, informing new product features. Created visual reports integrating qualitative and quantitative data to guide product roadmaps.

Qualitative Data Product Roadmapping Project Management Design Systems User Centered Design

Behavioral Researcher

KoinWorks

Dec 2015 - Jan 2018 (2 years 1 month)

Conducted foundational UX research to improve loan approval accuracy by 18%. Developed frameworks for credit scoring algorithms and validated user behavior theories to support product development.

UX Research Credit Scoring Product Development Data Analysis Design Systems

People Development Specialist

Bina Nusantara University

Mar 2015 - Mar 2016 (1 year)

Developed and evaluated programs for student guidance and academic assistance. Provided counseling services to promote student success and well-being.

Program Development Counseling Student Success Wellness Evaluator Communication Team Collaboration

Education

Degrees, certifications, and relevant coursework

Bina Nusantara University

Specialist, People Development

2015 - 2016

Developed and evaluated programs for student guidance and academic assistance. Provided counseling services, promoting student success and well-being.

Padjadjaran University

Master of Child Psychology, Child Psychology

2011 - 2015

Directed qualitative research initiatives, generating insights that improved customer retention rates by 18%. Developed research frameworks for usability testing and in-depth interviews, defining new design concepts.

Padjadjaran University

Bachelor of Psychology, Psychology

2006 - 2011

Grade: 3.43 / 4.0

Presented actionable insights and design trade-offs to stakeholders, aligning strategies across teams. Defined OKRs and managed team workloads, ensuring timely and impactful project execution.