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@tyassuci
Dynamic Design Researcher and UX Specialist with 10+ years experience.
I am a Design Researcher and UX Specialist with a Master's degree in Psychology and over a decade of experience in delivering human-centered design solutions. My expertise lies in Design Thinking, Qualitative Research, and Data-Driven Insights, which have enabled me to drive innovation and enhance customer satisfaction in various projects.
Throughout my career, I have successfully led cross-functional teams and managed end-to-end projects, creating scalable design systems that have significantly improved usability and efficiency. For instance, at AgriAku, I spearheaded the development of a design system that reduced iteration time by 30% and increased usability ratings by 20% through effective analysis of customer feedback.
My passion for leveraging psychological principles in product design not only fosters business growth but also ensures that user experiences are meaningful and impactful. I thrive in collaborative environments where I can mentor team members and contribute to the overall success of the organization.
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Work history, roles, and key accomplishments
AgriAku
Apr 2023 - Present (2 years 7 months)
As Head of Product Design, I spearheaded the development of a scalable design system, reducing design iteration time by 30%. Analyzed customer feedback to enhance usability ratings by 20% and led cross-functional initiatives to optimize design processes.
Ajaib
May 2022 - Jan 2023 (8 months)
Translated user requirements into intuitive digital interfaces, enhancing product accessibility by 10%. Collaborated with product, engineering, and marketing teams to deliver innovative solutions aligned with business goals.
Ula
Apr 2020 - May 2022 (2 years 1 month)
Directed qualitative research initiatives that improved customer retention rates by 18%. Developed usability testing frameworks and presented actionable insights to stakeholders, aligning strategies across teams.
OY!
Jan 2018 - Apr 2020 (2 years 3 months)
Led generative research activities to identify user pain points, informing new product features. Created visual reports integrating qualitative and quantitative data to guide product roadmaps.
KoinWorks
Dec 2015 - Jan 2018 (2 years 1 month)
Conducted foundational UX research to improve loan approval accuracy by 18%. Developed frameworks for credit scoring algorithms and validated user behavior theories to support product development.
Bina Nusantara University
Mar 2015 - Mar 2016 (1 year)
Developed and evaluated programs for student guidance and academic assistance. Provided counseling services to promote student success and well-being.
Degrees, certifications, and relevant coursework
Specialist, People Development
2015 - 2016
Developed and evaluated programs for student guidance and academic assistance. Provided counseling services, promoting student success and well-being.
Master of Child Psychology, Child Psychology
2011 - 2015
Directed qualitative research initiatives, generating insights that improved customer retention rates by 18%. Developed research frameworks for usability testing and in-depth interviews, defining new design concepts.
Bachelor of Psychology, Psychology
2006 - 2011
Grade: 3.43 / 4.0
Presented actionable insights and design trade-offs to stakeholders, aligning strategies across teams. Defined OKRs and managed team workloads, ensuring timely and impactful project execution.
Software and tools used professionally
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