At Kontur, I launched monetisation for Kontur Atlas with a 7-day trial, pricing plans, PayPal subscriptions, and automated access activation, reaching $700 monthly ARPU. A guided onboarding flow roughly doubled activation.
I built a feedback loop through 30+ interviews and usability tests, logging more than 400 pain points. Fixes to about 30% of them made key user tasks roughly 1.5× faster, based on user feedback.
At GEOMOTIVE, I handled customer success across subscription and ad hoc clients for METER, an AdTech analytics platform. I retained 12 of 13 recurring accounts, onboarded three new subscription clients, and cut response time from 1–2 days to about two hours.
At Lagom.li, I ran 15 A/B tests on a B2C recipe website, with six winning tests and the best increasing revenue per session by 47%. The work turned paid-traffic contribution margin from negative to about 18%; I also bring a background in product design and UX research.
