Irina Bgatova

Took a complex programmatic advertising platform from product discovery and validation to MVP and launch, owning product strategy, roadmap, and prioritization. Designed the platform's core marketplace mechanics across auctions, bidding, inventory targeting, pricing, campaign management, and billing.

Drove adoption and expansion of an AI-powered digital signage and audience analytics platform across 50+ enterprise clients, including Mercedes, Yamaha, and Time Out. Identified recurring customer friction and product gaps through discovery, usage patterns, and client feedback, turning them into roadmap priorities.

Owned strategy and growth of 3 B2C subscription apps for US and European markets, including taking one product from discovery through launch and growth. Built a continuous discovery system combining 200+ customer interviews, 100+ usability tests, 10+ studies with 300+ potential users, behavioral analytics, and competitor research.

Launched and iteratively developed a B2C wellness product for the US market, using customer data to validate product-market fit and prioritize growth opportunities. Combined 50+ customer interviews with behavioural analysis to identify friction and turn insights into product hypotheses.

Built a business helping startups enter international markets and connect with investors, strategic partners, and potential customers. Built and automated an end-to-end outbound acquisition process that generated international business opportunities and contributed to deals worth hundreds of thousands of dollars.

Validated a new EdTech concept combining a physical voice-enabled product with a mobile experience through customer discovery, prototyping, and user testing. Conducted 50+ customer interviews and 50+ usability tests to identify user needs and validate product hypotheses.

Coordinated an acceleration program for 70+ startups, working across startup trackers and program leads to keep teams aligned and progressing through the program. Used participant feedback and operational hypotheses to identify and improve bottlenecks in the acceleration process.

Hands-on product simulation focused on marketplace economics, growth strategy, funnel and cohort analysis, LTV, unit economics, experimentation, statistical decision-making, and product metrics.

Hands-on product simulation covering 0-1 product development, product metrics, hypothesis testing, A/B testing, statistical significance, and experiment analysis.

Bachelor's degree in Construction Engineering from Belgorod State Technological University named after V.G. Shukhov, completed in 2018.