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Lyndsey Caffrey

@lyndseycaffrey

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Product-focused marketing professional driving integrated campaigns, product content, and paid media execution.

United States

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What I'm looking for

I seek a cross-functional marketing role where I can lead product content and integrated campaigns, collaborate with agencies and retail partners, and drive measurable business growth in a collaborative, growth-oriented company.

I am a product-focused marketing professional with hands-on experience in integrated marketing, product content, and paid media strategy across notable CPG brands.

At Glanbia Performance Nutrition I managed brand approvals, created content strategy pillars, and led product page launches for retailer and DTC channels, coordinating with sales and innovation teams to ensure accuracy and alignment.

I have led paid media agency coordination and trafficking assets, owned monthly business reviews for leadership, and worked with legal and third-party partners to align budgets and contracts prior to launches.

Previously I product-managed a consumer app, oversaw email and content in Mailchimp, project-managed development teams, and supported video production—bringing cross-functional project management and content skills to drive business goals.

Experience

Work history, roles, and key accomplishments

Current

Digital Activation Specialist

Current

Glanbia Performance Nutrition

May 2025 - Present (6 months)

Provide brand approvals and execute content strategy for Isopure, think!, and Amazing Grass; project managed PDP content, product copy, and retailer/DTC launches while coordinating paid media assets and monthly business reviews.

Content Strategy Project Management Market Research Amazon A+ Content

Digital Activation Content Specialist

Glanbia Performance Nutrition

Mar 2023 - May 2025 (2 years 2 months)

Planned and executed 360 integrated marketing activations for SlimFast, think!, Isopure, and BSN; led paid media agency strategy and project-managed PDP content and product launch messaging for retailer and DTC channels.

Integrated Marketing Paid Media & Strategy Project Management Product Launches Agency Management Retailer Coordination

Digital Activation Coordinator

SlimFast

Oct 2019 - Mar 2023 (3 years 5 months)

Managed the SlimFast Together mobile app and led email/content strategy in Mailchimp; coordinated development with tech agencies, managed UX/full-stack tasks in Wrike, and oversaw video production shoots with brand ambassadors and dietitians.

Product Management Email Marketing Mailchimp Project Management Wrike Video Production Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

PennWest Clarion

Bachelor's Degree, Digital Media/Marketing

Completed a Bachelor's degree focused on digital media and marketing with coursework and projects in digital content, marketing strategy, and product-related communications.