At Adswerve, I built, trafficked, QAed, and optimized DV360 campaigns across display, video, YouTube, connected TV, and digital audio. I analyzed inventory and audience constraints, then created a separate behavioral line item that expanded reach and supported campaign pacing.
At Automotive Advertising Group (AAG / AMSI), I managed 20+ dealership accounts across programmatic, YouTube, OTT/CTV, digital audio, Meta, and Vehicle Listing Ads. I investigated underdelivery, resolved audience activation issues with data providers, and helped restore expected spending by removing outdated vehicle-feed eligibility filters.
I also expanded Looker Studio reporting templates and built an Excel mapping tool that helped account owners update legacy Meta audiences in under one week. I created a Notion onboarding and knowledge hub that the department adopted, and received four Marketer of the Month recognitions.
Through ViralVision Creative, I lead digital marketing projects for local small businesses. I build websites and landing pages, connect conversion tracking, and create campaign and creative assets; client content included a fitness account reaching 36K+ views in 90 days and a cleaning account whose views increased 170% month over month.
