Natalia Pedraza Bravo
@nataliapedrazabravo
Senior Content Designer and UX Writer crafting data-driven growth and onboarding experiences.
ZimbabweWhat I'm looking for
I’m a Senior Content Designer and UX Writer with 8+ years of experience in fintech, banking, and technology across Latin America. I design user acquisition flows, onboarding experiences, and growth content strategies that connect UX, growth, and compliance with measurable business impact.
At Bitso, I designed end-to-end content experiences for user acquisition, onboarding, and financial products across multiple markets and languages (Spanish, Portuguese, and English). I led onboarding content for a regulatory context in Gibraltar entirely in English, and I built content for stock and equity trading flows—expanding beyond crypto into broader investment products.
At Mercado Pago, I created UX content for financial products across 7+ markets and used agile methodology plus quantitative and qualitative research to drive growth. I applied SEO and testing practices, including A/B testing, and scaled production with AI tools and prompt engineering (ChatGPT). Key results include a 365% increase in new users in Mexico and 2.3M+ app downloads from a member-get-member program.
Before that, I strengthened my foundation through UX and writing leadership in banking and editorial work. I delivered a first UX writing strategy, built a voice-and-tone manual grounded in research and benchmarking, and used tools like Google Analytics to measure and improve content performance.
Experience
Work history, roles, and key accomplishments
Designed end-to-end content experiences for user acquisition, onboarding, and financial products across multiple Latin American markets. Led onboarding content for Gibraltar in English and created compliance-driven regulatory content, including Brazil Protege+ aligned to user-centered language.
Created UX content and growth/acquisition strategies for financial products across multiple markets. Applied agile methods and user research, built scalable content using AI prompt engineering (ChatGPT), and supported onboarding and referral/gamified communications.
UX Designer & UX Writer
Banco de Bogota
Sep 2021 - Sep 2022 (1 year)
Designed product, marketing, and UX strategies for internal staff and external digital client experiences. Delivered UX research and customer journeys/roadmaps, led A/B testing, and created the bank’s first UX writing strategy and voice/tone guidance for its design system.
Journalist
El Espectador
Jan 2019 - Sep 2021 (2 years 8 months)
Developed content strategies and communication plans for long-form journalism under tight deadlines. Measured performance with analytics and social platforms, and applied SEO/CRM approaches to improve audience reach and search visibility.
Community Manager
El Espectador – Cromos Magazine
Aug 2018 - Dec 2018 (4 months)
Created social media content and developed SEO and marketing strategies for Cromos magazine. Managed brand partnerships and produced journalistic and marketing content.
Education
Degrees, certifications, and relevant coursework
Universidad Jorge Tadeo Lozano
Bachelor of Graphic Design, Graphic Design
2015 - 2021
Earned a Bachelor of Graphic Design at Universidad Jorge Tadeo Lozano in Bogotá from 2015 to 2021.
Universidad Jorge Tadeo Lozano
Bachelor of Photography, Photography
2014 - 2019
Earned a Bachelor of Photography at Universidad Jorge Tadeo Lozano in Bogotá from 2014 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
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