Leonardo Rodríguez

I lead UX research, product design, and AI-assisted discovery at Globant for complex enterprise platforms, connecting research strategy, information architecture, and human-AI interaction design.

I've developed frameworks to profile and evaluate AI agents, including interaction modeling, expectation mapping, and trust-building patterns. My work uses ethnography, behavioral research, usability testing, and qualitative and quantitative methods to turn evidence into product decisions.

Previously, at Gigaflow I led strategy and design for an international SaaS CRM platform, defining AI assistant archetypes, digital twins, workflows, prototypes, and a scalable design system. At DataArt, I supported digital financial experiences for a leading Latin American fintech ecosystem serving millions of users.

I also built and led a multidisciplinary UX team at Hemisferio D while designing a multi-profile eLearning platform grounded in cognitive diversity, accessibility, and neuroscience-informed research.