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Andrés Martínez

@andrsmartnez1

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Product Designer with 10+ years designing UX/UI and AI-enhanced systems for fintech and scalable digital products.

Colombia

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What I'm looking for

I’m looking for a team that values innovation and collaboration, where I can design scalable UX/UI systems and ship thoughtful products. I want to apply AI-enhanced design to improve workflows, align with engineering, and deliver measurable business outcomes.

I’m a Product Designer with 10+ years building digital products for startups and tech companies across the U.S., Europe, and LATAM. My work sits at the intersection of UX/UI, strategy, and emerging technologies, focused on design systems and high-impact user experiences.

I specialize in turning complex, data-heavy workflows—especially in fintech—into clear, intuitive interactions. I collaborate closely with engineering and product teams to keep design intent aligned with technical implementation.

A core part of my practice is AI-enhanced design. I use AI for rapid prototyping, research synthesis, UI audits, documentation automation, and creating workflow-specific agents that improve team efficiency and reduce design and development cycles.

I thrive in environments that value innovation, collaboration, and purposeful design. At ZJEvents, I increased website traffic by 35% on mobile and 40% on desktop, reduced bounce rates by 11%, and improved email campaign open rates by 27%, while building brand guidelines and UI kits; across roles at Dataico and Simphony, I’ve owned product design and maintenance, supporting digital experiences for accounting, e-commerce, and logistics platforms.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

Dataico

Jan 2025 - Jan 2026 (1 year)

Owned product design and ongoing maintenance for an AI-enabled accounting solution. Contributed to improving product experience by integrating intelligent features into the workflow.

Product & Design UX UI Design Systems Workflows Figma Maintenance Prototyping

Product Designer

Simphony

Jan 2024 - Jan 2025 (1 year)

Supported digital product design and UX/UI for Motai (motorcycle e-commerce) and Deprisa (logistics and delivery). Worked alongside product and management stakeholders to improve online transaction and logistics experiences.

Product & Design UX UI Product Management Information Architecture User Research Figma Agile Collaboration UX Strategy

UI/UX Designer

PlanATechnologies

Jan 2023 - Jan 2024 (1 year)

Designed engaging digital experiences from concept to prototype, including apps, marketing dashboards, and responsive websites. Collaborated with marketing and design teams on UX research and testing while supporting Agile delivery and client requirements.

UI UX Design Prototyping Responsive Web Design UX Research User Testing Design Systems Agile Delivery Dashboard Design

UI Designer

ZJEvents

Jan 2021 - Jan 2022 (1 year)

Updated the website experience for upcoming events across mobile and desktop, building brand guidelines and reusable UI kits. Managed email marketing via Mailchimp and HubSpot and mentored new designers; improved mobile traffic by 35%, desktop traffic by 40%, reduced bounce rate by 11%, and increased email open rates by 27%.

UI Design Responsive Design Brand Guidelines Mailchimp HubSpot Mentorship Design Consistency

Digital Content & Design

CAR (Cundinamarca)

Jan 2017 - Jan 2019 (2 years)

Developed content strategies and created graphic assets for social platforms including Facebook, Twitter, Instagram, and YouTube. Improved engagement with the target audience while strengthening the organization’s virtual identity.

Graphic Design Social Media Content Content Strategy Brand Identity Digital Media Visual Design

Digital Marketing Manager

HiCue Speakers

Jan 2014 - Jan 2015 (1 year)

Led and supported marketing initiatives to drive the company’s commercial development. Managed strategy work to attract investment clients and achieved revenue targets while maintaining financial discipline.

Digital Marketing Marketing Strategy Client Acquisition Revenue Planning Financial Discipline Leadership

Graphic Designer

Konocenos.co

Jan 2013 - Jan 2014 (1 year)

Oversaw website graphics to ensure alignment with product-specific best practices. Designed remarketing materials, including email campaigns and social media advertisements, to support conversion-focused outreach.

Graphic Design Brand Consistency Email Campaign Design Remarketing Creative Production

UX Flow Advisor

TeamViewer

Jan 2024 - Present (2 years 5 months)

Advised the PepsiCo team on a smart glasses project for product warehouses. Reviewed user flows and supported refinement through user stories to enhance operator experience.

User Flows User Stories Product & Design Human Centered Design Prototyping UX Optimization

Education

Degrees, certifications, and relevant coursework

Coderhouse

Product Web Degree, Front-End Web Development

Completed a Product Web program covering front-end fundamentals, responsive layout logic, and product-oriented web architecture (2024).

Coderhouse

Product Designer Degree, UX Research and UI Design

Completed a Product Designer program focused on UX research, UI design, prototyping, usability principles, agile workflows, and product thinking (2024).

ESdesign Barcelona

Master in Design and Art Direction, Design and Art Direction

Earned a Master in Design and Art Direction, specializing in creative direction, digital design strategy, brand systems, and conceptual development (2020).