Stu Lustman
@stulustman
Senior content marketing manager translating fintech and B2B SaaS complexity into data-driven multi-channel growth and AI automation.
SingaporeWhat I'm looking for
I’m a data-driven Senior Content Marketing Manager with 10+ years translating complex financial and technical products into high-performing multi-channel content strategies. I’ve driven measurable B2B and B2C outcomes, including a 67% increase in paid subscriptions and 40% YouTube audience growth through optimized content and conversion strategy.
I build AI-powered marketing automation workflows (n8n, Claude) for lead nurturing, email sequences, and content research, and I’m comfortable with HubSpot and Salesforce. At Altcoin Buzz, I owned sponsored content pipelines, led editorial operations (200+ articles/month, 6 writers), and accelerated production efficiency by 75%, while running GTM live content and maintaining strict partner quality control to support revenue retention.
Experience
Work history, roles, and key accomplishments
Sponsored Content Lead
Altcoin Buzz
Oct 2021 - Present (4 years 9 months)
Led sponsored content strategy and script production, driving a 67% increase in paid member subscriptions within the first week and generating $15M tracked affiliate trading volume for a Tier 2 exchange in 60 days. Directed YouTube growth (40%+ to 470K+ subscribers), built n8n-based AI automation workflows that reduced script production time by 75%, and managed a 200+ articles/month editorial pipe
Fintech Blogger & B2B Ghostwriter
P2PLendingExpert.com
Mar 2013 - Sep 2022 (9 years 6 months)
Created B2B sales enablement content (case studies, white papers, ebooks, and blog posts) for fintech and Bitcoin/blockchain clients. Built and grew a top authority resource in the P2P lending niche by translating complex fintech and blockchain topics into accessible, commercially viable content for B2B and B2C audiences.
Multi-Platform Content Audit
Altcoin Buzz
Conducted recurring multi-platform content audits across YouTube, X, and the Altcoin Buzz website, identifying audience interest gaps and adjacent topic opportunities. Delivered prioritized content gap analyses to support editorial changes and cross-channel strategy.
Spanish-Language Channel Launch
Altcoin Buzz Espanol
Proposed and led a Spanish-language content expansion for Altcoin Buzz, leveraging conversational Spanish fluency. Managed content production to support audience development in an underserved crypto market segment.
Education
Degrees, certifications, and relevant coursework
Loyola University Maryland
Master of Business Administration (MBA), Business Administration
Earned a Master of Business Administration (MBA) at Loyola University Maryland.
University of Maryland, College Park
Bachelor of Arts (BA), Government
Earned a Bachelor of Arts (BA) in Government from the University of Maryland, College Park.
Tech stack
Software and tools used professionally
Availability
Location
SingaporeAuthorized to work in
Website
thedefiupdate.substack.comJob categories
Skills
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