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Sofia jimenez avila

@sofiajimenezavila

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Product Designer crafting polished web and mobile interfaces with strong UI craft and design systems.

Colombia

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What I'm looking for

I’m seeking a remote role worldwide (self-funded relocation to Europe, Spain preferred) where I can lead end-to-end product design for web/mobile, build scalable design systems, collaborate closely with engineers, and use AI-assisted workflows.

I’m a Product Designer with 2+ years of experience designing polished, intuitive interfaces for web and mobile, with a strong eye for UI craft and a solid grasp of user experience. I take ownership of work from concept through implementation, and I collaborate fluently with engineers.

At Bancolombia, I was the sole UX/UI designer on the redesign of an internal data-rich, complex banking product serving 10,000+ users. I designed multi-step user flows of 100+ screens within a Scrum team, delivered polished UI in Figma, and produced design specs and crisp UI assets for accurate developer handoff.

I contributed to the bank’s Atomic Design system—defining reusable components, interaction patterns, and visual standards to support scalable, cohesive experiences. I also designed ADRI, an AI Risk Assistant, partnering with AI engineers and translating complex technical logic into an intuitive interface.

In remote roles and freelance work, I’ve led end-to-end design for consumer and B2B products, built design systems from scratch with design tokens and style guides, and tested with usability methods like Maze. I’m comfortable in information-dense, edge-case-heavy products, and I treat accessibility (WCAG) as a core part of the design process.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

Clever Equity

Jan 2024 - Present (2 years 5 months)

Owned end-to-end design for a B2B financial product for a remote international client, delivering a 65-page UX research package plus competitor benchmarks and journey maps. Produced Figma prototypes and usability testing, and helped shift the brand palette from generic corporate blue to green and gold, leading to a second engagement.

UX Research Journey Mapping Figma Usability Testing Information Architecture B2B Product Design Visual Design Competitive Benchmarking

Product & Marketing Lead

Vicrabs

Oct 2025 - Apr 2026 (6 months)

Led end-to-end design for a responsive consumer web platform, from concept through high-fidelity visual design and engineering handoff. Built an Atomic Design system from scratch (components, design tokens, typography, and a written style guide) while working autonomously in a fully remote setup.

Atomic Systems Design Tokens Typography Responsive Design Design Systems Figma Component Libraries Remote Collaboration Engineering Handoff

Product Designer Intern

Bancolombia

Jan 2025 - Jul 2025 (6 months)

Solely redesigned an internal data-rich banking product for 10,000+ users, mapping multi-step flows across 100+ screens in a Scrum team. Built polished Figma UI specs and contributed to an Atomic Design system, translating complex risk-management logic into an AI Risk Assistant interface.

Figma Atomic Systems Design Systems User Flows Information Architecture WCAG Accessibility Maze Usability Testing Scrum

Freelance Brand Designer

Multiple SMB Clients

Jan 2022 - Jan 2024 (2 years)

Delivered brand identities, conversion-focused landing pages, and Instagram/Meta mobile content for multiple SMB clients, managing parallel projects with direct client communication. Built a design system from scratch for a personal brand client, including a reusable component library and brand guidelines for scalable long-term use.

Brand Identity Design Landing Pages Mobile Design Design Systems Component Libraries Typography Figma Client Communication

Education

Degrees, certifications, and relevant coursework

Technical University of Denmark (DTU)

Academic Exchange Program, Innovation & Design

2023 -

Activities and societies: Exchange activities included co-creation in design, agile prototyping, and innovation; started actively playing chess (Chess.com).

Academic exchange in Innovation & Design with coursework focused on co-creation in design, agile prototyping, and innovation.

EAFIT University

Bachelor of Science, Product Design Engineering

2020 - 2025

Activities and societies: Academic awards: Inventiva — Best Project (2023); OE Awards — Project AMBAR (Best Project, Best Social Media, Best Product Language, 2023).

B.Sc. in Product Design Engineering with a focus on Marketing & Market Strategies. Received Inventiva (Best Project, 2023) and OE Awards for Project AMBAR (Best Project, Best Social Media, Best Product Language, 2023).