I am a detail-focused Data Analyst with a strong background in data warehousing, process validation, and business needs analysis. I have a proven track record of understanding customer requirements and translating them into actionable project plans. With a passion for data, I am dedicated and hard-working, always striving for excellence in my work.
Throughout my career, I have gained extensive experience in analyzing and optimizing social media campaigns. In a project for a leading e-commerce client, I utilized tools such as Python for data extraction and manipulation, and SQL for querying large datasets. By analyzing performance metrics from various social media platforms, I identified key performance indicators (KPIs) such as engagement rates, conversion rates, and return on ad spend (ROAS). I also collaborated with the marketing team to create custom dashboards using PowerBI for real-time monitoring of campaign performance.
As an Account Manager at Data Mediamint Pvt Ltd, I collected and analyzed data from various digital marketing channels, including social media, email marketing, SEO, and PPC campaigns. I developed and maintained reports on marketing campaign performance, audience insights, website traffic, and other key metrics. By identifying trends and patterns within data sets, I uncovered insights that informed marketing strategy and business decisions. I also collaborated with clients to align data analysis with their goals and objectives, driving data-driven marketing strategies to enhance customer engagement and conversion rates.
