Open to opportunities

Anne Wamuyu

@annewamuyu

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Results-driven digital marketing and communications specialist with research expertise.

Kenya

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What I'm looking for

I am seeking a communications or marketing role that blends strategic digital marketing, events, and research-driven storytelling in a collaborative, impact-focused organization where I can grow and lead projects.

I am a results-driven digital marketing, events, and communications professional who combines creative marketing acumen with research-driven insights to build strong brands and drive measurable growth.

I have led digital campaigns, influencer partnerships, and event logistics that increased client conversions by 30% and client acquisition/product sales by 60%, while growing organic followers and revenue for multiple businesses.

My research background includes designing methodologies, managing electronic data collection, and integrating agro-climatic and socio-environmental datasets to inform policy and communications strategies for development projects.

I excel at stakeholder engagement, public relations, and translating research insights into compelling narratives and communication strategies that achieve lasting impact.

Experience

Work history, roles, and key accomplishments

Research and Communication Assistant

International Centre for Tropical Agriculture

Feb 2024 - Oct 2024 (8 months)

Refined research tools and managed electronic data collection and integration of agro-climatic and socio-environmental datasets to support impact analysis; coordinated communications and facilitated workshops to align research and outreach goals.

Research Design Data Management Agro Climatic Data Integration Workshop Facilitation Communication M&E Stakeholder Engagement

Marketing, Events and Operations Manager

The Nitty Gritty Limited

Apr 2022 - Dec 2023 (1 year 8 months)

Managed digital platforms and end-to-end event operations for 40+ events, improving brand positioning and driving a 30% increase in client conversions and 60% uplift in client acquisition and product sales through strategic campaigns and partnerships.

Event Management Digital Marketing PR Sales Strategy Partnership Development Campaign Execution Operations Management Proposal Development

Digital Marketing and Sales Manager

Glassware By Summer

Feb 2019 - Jan 2022 (2 years 11 months)

Directed digital content, influencer and sales programs that grew organic followers by 50% and generated over 30% of sales via influencer partnerships; launched new products to expand market share.

Content Strategy Social Media Influencer Marketing Sales & Management Product Launches Analytics Customer Relationship Management Digital Advertising

Research Assistant

Mpala Research Center

Aug 2018 - Dec 2018 (4 months)

Led field research on farmer decision-making and climate resilience in the Mount Kenya region, managing enumeration, qualitative interviews, and electronic data collection to support collaborative academic studies.

Field Research Enumeration Data Collection Resilience SurveyCTO ODK

Graduate Research Assistant

University of Nairobi

Dec 2017 - Feb 2018 (2 months)

Evaluated socio-ecological systems and livelihoods in arid regions, conducted M&E and statistical reporting, and supported research team coordination and communication strategy development.

M&E Communication Strategy Data Management Monitoring

Communications and Editorial Intern

The Big Issue Kenya

Jun 2017 - Dec 2017 (6 months)

Wrote, edited, and published news and digital content, optimized platform analytics for engagement, and represented the organization at media events while upholding journalistic standards.

Copywriting Editing Digital Publishing Media Relations Content Strategy News Reporting Public Relations

Research Assistant

Mpala Research Center

Sep 2016 - Feb 2017 (5 months)

Executed pre- and post-enumeration duties, administered qualitative interviews, and managed electronic data collection and field monitoring to ensure data integrity for research projects.

Enumeration Qualitative Research Data Integrity Project Coordination

Communications and Marketing Intern

Villa Rosa Kempinski

Sep 2015 - Dec 2015 (3 months)

Created social media content and executed email marketing campaigns to boost brand visibility and support sales efforts; assisted in event planning and maintained the hotel's customer database.

Social Media Email Marketing Content Creation event support CRM Database Management Brand Communications

Print and Editorial Intern

Kenya News Agency

Dec 2012 - Mar 2013 (3 months)

Collected, wrote, and edited county-level news content, provided photography for governmental events, and supported crisis communication planning and in-house publications.

News Writing Editing Photography Crisis Communications Reporting Copywriting

Communications and Marketing Intern

Post Office Savings Bank Kenya

Sep 2010 - Nov 2010 (2 months)

Executed sales visits and client outreach, maintained client contact databases, and documented workshops to support customer acquisition and targeted marketing activities.