At Berkeley Payments, I drive U.S. expansion through targeted outbound prospecting, use-case-driven messaging, and KPI-led pipeline systems. I sourced, negotiated, and closed a three-program deal worth $1.35M ACV for its initial program within eight months.
Previously at Bendigi Technologies, I closed enterprise SaaS deals across Canadian lender networks while partnering with the CEO on go-to-market strategy and the customer journey. My partnerships across mortgage and real estate contributed to 87.5% revenue growth in 2024, while KPI frameworks helped drive 33% ARR growth and 146.6% MRR growth.
I combine hands-on prospecting and consultative selling with practical sales leadership. I’ve hired, coached, and led SDRs, Account Managers, and Support teams, achieving 678 meetings booked per SDR annually and improving execution through playbooks, call reviews, CRM implementation, and performance tracking.
My background also includes sales training, business operations, acquisitions, and multi-location leadership at Active Business Services and Weight Watchers Canada. I bring experience across fintech, SaaS, mortgage lending, banking-as-a-service, payments, and enterprise negotiations.
