Open to opportunities

Nadia Ilardia

@nadiailardia

Message

I’m a UX content and product communication expert who scales clarity, tone, and growth through strategy and systems.

Argentina

Message

What I'm looking for

I’m looking to lead UX content and product communication that turns tone, terminology, and microcopy into measurable adoption and growth—partnering with Product, Design, Marketing, and CX, and scaling quality with AI-driven workflows.

I’m a content expert with 7 years in UX, supported by 6 years in Digital Marketing and Communications. I’ve led UX writing and product communication work across B2B and B2C experiences, from SaaS to mobile platforms, serving Latin America, Europe, and the United States.

In my roles, I collaborate closely with Product, Design IT, Marketing, and CX to build consistent language systems that drive adoption, engagement, and growth. I’ve developed voice and tone guides, style guides, and documentation processes, applied AI across the content lifecycle, and tracked content-related metrics to improve strategy and measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Content Designer & Strategist

Current

Plateform

Dec 2025 - Present (10 months)

Redesigned AI-generated translations for Plateform’s SaaS interface, applying UX to ensure clear, consistent Spanish UI copy across interface sections. Built a tone-of-voice guide and advised full-funnel content marketing strategy while integrating AI workflows across research, editing, localization and consistency validation. Align content with go-to-market goals and audience segmentation

UX Writing Content Strategy Product Communication AI Voice Localization Content Marketing Project Management Marketing Strategy

UX Content Lead & Marketing

Prisma Medios de Pago

Dec 2021 - Dec 2025 (4 years)

Led a team of Product Designers, Content Designers, and Strategists across two business verticals, owning end-to-end content and product communication. Designed flow logic and messaging for high-complexity initiatives and established AI-powered content operations.

UX Writing Content Strategy Team Leadership Product Communication Sales Enablement AI Knowledge Base Information Architecture

Senior Content Designer

DIRECTV Latin America (AT&T) / Globant

May 2020 - Dec 2021 (1 year 7 months)

Defined information architecture and product content strategy, optimizing for SEO and Answer Engine Optimization. Designed end-to-end content flows and messaging for B2B SaaS, web, and mobile apps, and created voice and tone manuals for 6 LATAM countries.

Content Strategy Information Architecture SEO AEO UX Writing Conversational Design Agile User Research

UX Writer & Content Marketing

Freelance

Dec 2017 - Jul 2020 (2 years 7 months)

Designed content flows and product messaging for B2B/B2C SaaS platforms, websites, and mobile apps. Created digital resources and supervised content from writers across multiple countries.

UX Writing Content Marketing Technical SEO Information Architecture Content Creation Translation

Partner Marketing Coordinator

Doppler Email Marketing

Sep 2015 - Nov 2016 (1 year 2 months)

Built partnerships and co-branding strategies with technology partners across Latin America and Spain. Coordinated a team of 6 Country Managers and content creators, organizing events and collaborative initiatives.

Partner Marketing Co Branding Team Coordination Event Planning Communication Skills

Product Marketing Manager

Doppler Email Marketing

Aug 2012 - Aug 2015 (3 years)

Planned and executed marketing, lead generation, and product communication strategies across multiple channels. Managed the content lifecycle and produced whitepapers, ebooks, and case studies.

Product Marketing Lead Generation Content Strategy SEO Campaign Management Analytics

PR & Comms

Muchnik, Jasper, Alurralde y Asoc.

Dec 2010 - Mar 2012 (1 year 3 months)

Managed, developed, and executed PR and press strategies for clients including Apple Argentina, Telefónica, Fibertel, and Grupo Cencosud. Wrote and distributed press releases and organized events and press conferences.

Public Relations Press Releases Media Monitoring Event Management Client Management