Open to opportunities

Exequiel Robles

@exequielrobles

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UX researcher and content designer focused on flow optimization and measurable impact.

Argentina

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What I'm looking for

I seek a product-focused role where I can apply UX research and content design to reduce friction, measure impact, and drive data-informed product decisions in a collaborative team.

I am a UX researcher and content designer with over 4 years of experience designing and validating solutions through qualitative and quantitative research, A/B testing, and behavioral analysis. I focus on friction reduction and data-driven decision-making, translating research into measurable improvements in registration time, escalations, conversions and NPS.

I have led multidisciplinary teams, taught UX/UI courses, and delivered product-focused design work across conversational automation, social impact projects, and freelance engagements. My practice emphasizes experimentation, clear UX content, and prioritization of high-impact improvements aligned with business metrics.

Experience

Work history, roles, and key accomplishments

UX Research & Content Designer

Auronix

May 2024 - Aug 2025 (1 year 3 months)

Designed and optimized conversational WhatsApp experiences using qualitative and quantitative research, reducing friction and improving conversion through A/B testing and metrics-driven prioritization.

User Research A B Testing Usability Testing

UX/UI Instructor

Coderhouse

Nov 2023 - Jul 2024 (8 months)

Designed and delivered UX/UI courses, mentoring 100+ students and evaluating projects with emphasis on research rationale, UX fundamentals, and advanced Figma workflows.

Curriculum Design Mentoring Figma Project evaluation Instructional Design

UX/UI Designer

Freelance

Jan 2022 - May 2024 (2 years 4 months)

Delivered web and mobile UX projects aligned to business objectives, applying lightweight user research to validate design decisions and improve conversion and engagement.

UX Design Mobile Web User Research Prototyping Figma Interaction Design Client Communication

UX Researcher & Designer

Hecho x Nosotros

May 2023 - Apr 2024 (11 months)

Led phased UX research (interviews, surveys, usability tests) and IA improvements (card sorting, tree testing), driving A/B tests that informed product changes and increased goal completion.

User Interviews Survey Usability Testing Card Sorting Heuristic Analysis A B Testing UX Strategy

UX/UI Team Lead

No Country

Oct 2022 - Feb 2023 (4 months)

Led four multidisciplinary teams (5–12 members), defined OKRs/KPIs, established MVPs and iterative roadmaps, and documented UX processes to scale delivery.

Team Leadership OKRs Roadmapping Cross Functional Collaboration Stakeholder Management