Paula Graziani
@paulagraziani
Bilingual marketing and storytelling strategist who builds SEO-driven brand narratives for founders and startups.
ArgentinaWhat I'm looking for
I am a bilingual marketing and storytelling strategist with 15+ years crafting brand narratives, content strategies, and high-conversion copy for startups, global corporations and SaaS businesses across the US, UK and Latin America.
I've led teams and projects from concept to execution — coordinating shoots, managing vendors and budgets, and producing consistent SEO-optimized content at scale (including 280+ monthly posts and 50,000+ words for SaaS and purpose-driven clients).
I combine creative storytelling with technical SEO and AI copywriting tools to transform founders' voices into measurable growth, delivering strong client satisfaction and repeatable best practices.
Experience
Work history, roles, and key accomplishments
CEO & Storytelling Strategist
The Standout
Apr 2023 - Present (2 years 6 months)
Developed high-converting personal brand and storytelling strategies for startup CEOs and thought leaders, driving content-driven growth and founder voice transformation.
UESEO Copywriter / AI Content Editor
UENI
Apr 2023 - Mar 2025 (1 year 11 months)
Delivered 280+ SEO-optimized blog posts monthly for US and UK clients, standardized blog best practices and achieved a 4.47/5 client satisfaction score for brand narratives.
Founder & Creative Lead
The Social Melon
Apr 2019 - Mar 2023 (3 years 11 months)
Led storytelling-driven branding and content strategy projects (web copy, email flows, social) and managed multidisciplinary teams to deliver client campaigns and assets.
ACGlobal Content Producer
Avon Cosmetics
Jan 2016 - Apr 2019 (3 years 3 months)
Coordinated global photo and video shoots, managed budgets and vendor teams, and crafted launch campaigns and product content for global rollouts.
ACGlobal English Copywriter
Avon Cosmetics
Jan 2012 - Jan 2016 (4 years)
Crafted launch campaigns, slogans, headlines and product descriptions for global rollouts, supporting cross-functional marketing initiatives.
ACLatAm Bilingual Copywriter
Avon Cosmetics
Jan 2010 - Jan 2012 (2 years)
Developed Spanish and Portuguese brand messaging for the Latin American market and supported regional product launches and communications.
Education
Degrees, certifications, and relevant coursework
UDUdemy
Course, UX Writing
2022 - 2022
Completed a course in UX Writing on Udemy in 2022.
BlueArray Academy LatAm
Certification, Search Engine Optimization
2020 - 2020
Completed an SEO Manager Certification with BlueArray LatAm in 2020.
COCoderhouse
Course, Digital Marketing / eCommerce
2019 - 2020
Completed courses in Digital Marketing (2019) and eCommerce (2020) at Coderhouse.
GOCertification, Digital Advertising / Analytics
2019 - 2019
Completed Google Ads & Analytics coursework/certifications in 2019.
UAUniversity of Buenos Aires
Bachelor in Communications, Communications (Advertising)
2003 - 2009
Bachelor in Communications with a specialization in Advertising completed at the University of Buenos Aires from 2003 to 2009.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Website
paulagraziani.my.canva.sitePortfolio
paulagraziani.my.canva.siteJob categories
Skills
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