Open to opportunities

Laura Morales

@lauramorales2

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Experienced content strategist with a passion for innovative marketing solutions.

Argentina

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my content strategy expertise to drive impactful marketing initiatives.

I am a skilled and passionate content marketing strategist with 10 years of experience driving organic growth through innovative content strategies. My expertise spans across working with more than 15 brands in multinational corporations, advertising agencies, and tech startups. I thrive in collaborative environments, consistently delivering exceptional results and enhancing brand channels.

Throughout my career, I have successfully led content marketing strategies across various platforms, including social media, email marketing, and SEO. My role as a Content Lead at Wunderman involved creating content plans based on client-briefed campaigns, ensuring quality assurance for digital content, and managing high-profile brands like Microsoft. I have also received multiple awards, including Effie Awards and Cannes Lions, recognizing my contributions to impactful marketing campaigns.

Experience

Work history, roles, and key accomplishments

Current

Freelance Spanish Content Curator

Current

Captain Words

Jan 2025 - Present (6 months)

As a Freelance Spanish Content Curator, I researched and curated the latest trends in content marketing and SEO, translating them into a weekly newsletter. I successfully grew the subscriber base from 0 to 250 organic subscribers and created marketing copy for LinkedIn.

Content Marketing SEO Trend Analysis Copywriting

Content & Media Manager

smartBeemo

Jan 2023 - Jan 2025 (2 years)

Led content marketing strategy across all channels at smartBeemo, including social media and email marketing. Oversaw the Content Hub, managing a team of copywriters and designers, and produced 50 content assets weekly.

Content Strategy Social Media Email Marketing Team Leadership SEO

Digital Content Coordinator

Paramount

Jan 2020 - Jan 2022 (2 years)

Managed LATAM/BR digital content strategy for Nickelodeon, including organic and paid campaigns. Oversaw social media management and performance analysis, ensuring timely content publication.

Digital Marketing Social Media Management Content Strategy Performance Analysis Campaign Management

Content Lead

Wunderman

Jan 2017 - Jan 2018 (1 year)

Created content plans based on client campaigns and ensured digital content quality across social media. Managed direct communication with clients across multiple Latin American countries.

Content Planning Quality Assurance Client Communication Social Media Campaign Management

Social Media Analyst

Pernod Ricard

Mar 2014 - May 2016 (2 years 2 months)

Planned and created social media content, coordinated digital production with media partners, and managed live event coverage for brands like Absolut Vodka and Olmeca Tequila.

Content Creation Copywriting Digital Production

Community Manager Lead

Sancho BBDO

Mar 2013 - Jan 2014 (10 months)

Led social media content creation and community management for various brands. Developed creative proposals for social media campaigns, enhancing brand engagement.

Community Management Content Creation Campaigns Proposals