Open to opportunities

Mariano Lauge

@marianolauge

Message

Bilingual senior copywriter blending storytelling, strategy and metrics-driven results.

Argentina

Message

What I'm looking for

I seek a role where I can craft strategic, measurable content across channels, collaborate cross-functionally, mentor teams, and drive growth through data-informed creative work.

I am a bilingual senior copywriter with 12+ years creating integrated campaigns and strategic content across digital and traditional channels. I blend storytelling with strategic thinking and metrics-driven optimization to turn creative ideas into measurable outcomes.

I plan content calendars, optimize for SEO, write scripts and ad copy for TV, radio, social and digital, and track KPIs such as organic traffic, CTR and engagement to recommend data-driven improvements. I have collaborated closely with marketing, design and product teams and have led creative briefs, production coordination and post-production copy checks.

I have mentored junior writers, performed linguistic and brand QA, contributed to pitches and developed brand positioning and editorial strategies for startups and established companies. I seek roles where creative craft meets measurable impact and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Independent / Freelance

Jan 2018 - Present (7 years 9 months)

Provided marketing consultancy and strategic content services since 2018, planning editorial calendars, brand positioning and data-driven optimizations to improve lead generation and engagement metrics for startups and established clients.

Content Planning Brand Strategy SEO Optimization KPI Analysis Consulting Lead Generation Performance Marketing

Copywriter

Ya! Publicidad

Jan 2014 - Jan 2017 (3 years)

Conceptualized and produced 360° campaigns including scripts, storyboards and assets for social, display and email, delivering brand-consistent copy and performing linguistic QA to meet client deadlines. Collaborated with art directors, producers and media planners to optimize messaging by format and objective.

Storyboarding Campaign Execution Collaboration A B Testing

Senior Copywriter

House Producciones

Jan 2010 - Jan 2014 (4 years)

Produced creative concepts, scripts and integrated campaigns for startups and SMEs, optimizing web and ad copy for SEO and improving KPIs such as organic traffic, CTR and engagement. Coordinated production logistics and cross-functional teams to deliver on-brand audiovisual and digital outputs.

Copywriting Content Strategy SEO Campaign Development KPI Tracking Cross Functional Collaboration