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Alejandra Quintero

@alejandraquintero1

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Product Manager and AI governance leader scaling products from zero.

Argentina

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What I'm looking for

I’m looking to lead end-to-end product strategy and AI-governed growth, building from zero under ambiguity. I want a cross-functional team where discovery, experimentation, and executive stakeholder alignment turn insights into scalable roadmaps.

I’m a Trained social scientist and Product Manager with 15+ years building products under ambiguity—without playbooks, with limited resources, and consistently delivering from zero. I bring a rare mix of rigorous qualitative research, behavioral data analysis, and full PM lifecycle ownership from discovery and roadmap trade-offs to AI governance and upward stakeholder management to C-level and government.

I’ve scaled products to meaningful outcomes: I scaled Furbo to #1 pet camera on Amazon across Iberoamérica (1M+ users) and built Venezuela's first opposition government digital unit in 4 months. Across content and UX, I lead problem definition grounded in user feedback, behavioral data, and beta signals—so roadmap decisions start with validated needs.

I’m especially known for AI and content governance at scale: I designed a Human-AI Task Taxonomy, automation boundaries, and human-in-the-loop QA protocol—maintaining zero content quality incidents over 7 years. I also own localization and alert QA systems, transforming workflows to scale without headcount growth, and I align cross-functional teams across time zones and disciplines to deliver reliable launches.

Experience

Work history, roles, and key accomplishments

Current

Product & Growth Strategy Consultant

Current

Independent

Jan 2025 - Present (1 year 5 months)

Owned full product strategy engagements for B2B and B2C teams, designing inbound lead-generation systems (asset architecture, LinkedIn messaging, and segmented landing journeys). Delivered UX/UI audits and audience-based market entry planning, and broke a subscription revenue plateau by diagnosing churn with behavioral funnel analysis and redesigning conversion flows.

Product Strategy Go To Market Inbound Marketing Design Audits Funnel Analysis Customer Segmentation Conversion Rate Optimization Stakeholder Management

Senior Product & Content Strategist

Tomofun

Feb 2017 - Dec 2024 (7 years 10 months)

Built and scaled an AI and UX content system from scratch for Iberoamerica, reaching 1M+ Spanish-speaking users and helping Furbo rank #1 on Amazon for 7 consecutive years. Led discovery-to-launch for content and UX features across 5 hardware generations, and implemented AI content governance and QA frameworks that maintained zero content quality incidents at scale.

Product Discovery Content Systems Content Governance Frameworks Human In The Loop QA Localization Workflow Automation Alert Taxonomy

Founder, ALMA Consultancy

ALMA

Jan 2016 - Feb 2017 (1 year 1 month)

Founded a boutique consultancy applying applied research and systems thinking to complex product and communication challenges. Defined strategy frameworks for clients across media, tech, and consumer sectors.

Strategy Consulting Applied Research Systems Thinking Product Strategy Communication Strategy Framework Stakeholder Management Cross Sector Problem Solving

SEO & Content Strategy Lead

Bitterstrawberry

Jan 2015 - Jan 2017 (2 years)

Built and executed bilingual (EN/ES) SEO and content strategy to support European market entry. Created a competitive intelligence system to guide content prioritization and drive organic growth.

SEO Strategy Content Strategy Competitive Intelligence Market Entry Strategy Content Prioritization Organic Growth

UX & Creative Project Manager

Nerds Agency

Dec 2012 - Dec 2015 (3 years)

Led UX research, strategy, and interface design for digital products, including e-commerce platforms and news portals. Managed cross-functional teams up to 5 and delivered award-winning work, including the El Chigüire Bipolar redesign recognized with the Václav Havel Prize.

UX Research UX UI Design Product Strategy Cross Functional Team Leadership Interface Design Requirements Gathering

Head of Digital Communications

Gobernación del Estado Táchira

Sep 2009 - Dec 2012 (3 years 3 months)

Built a government digital unit from zero in 4 months, establishing team structure and operational workflows and hiring multidisciplinary staff. Owned crisis communication in a high-risk political environment, achieving a citizen response SLA under 1 hour with no precedent or playbook.

Crisis Communications Team Building Workflow Design Community Management Social Media Monitoring Strategic Communications Executive Advisory

Research Assistant (Law)

Fordham University School of Law

Jun 2008 - Sep 2008 (3 months)

Supported legal research for a doctoral candidate by applying research methodologies to legal studies. Compiled and synthesized academic sources and jurisprudence for postgraduate publications.

Legal Research Jurisprudence Academic Source Synthesis Research Methodologies Academic Writing Postgraduate Publishing Support

Radio Producer & Ad Sales

Unión Radio Circuit

Jan 2003 - Jan 2007 (4 years)

Designed and produced four consecutive radio shows, improving performance by optimizing for audience engagement and advertising revenue. Managed full production cycles by tying per-show engagement to product-market-fit signals and using advertising growth as business validation.

Radio Production Content Iteration Audience Research Advertising Sales KPI Tracking Production Management Revenue Optimization