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SEO Lead at Clixsy who planned client SEO strategies, analyzed performance, and developed link-building campaigns.

South Africa

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At Clixsy, I planned SEO initiatives for client campaigns, tracked and analyzed results, and recommended next steps. I also developed website-specific strategies and coordinated content development around SEO goals.

As a freelance SEO Consultant, I planned and implemented SEO strategies, researched keywords, monitored performance indicators, and prepared regular client reports. I worked with web developers and marketing teams to put SEO recommendations into practice.

At Archive Digital Marketing Agency Inc., I supported SEO campaigns through keyword research, technical and local SEO implementation, reporting, and optimized content. I also helped set up Google Analytics and search engine tools for client accounts.

At Think Profits.com Inc., I refreshed content and targeted keywords to grow organic search traffic. I conducted technical audits, optimized site architecture and Core Web Vitals, and implemented structured data across landing pages.

Experience

Work history, roles, and key accomplishments

SEO Lead

Clixsy

Oct 2025 - May 2026 (7 months)

Led SEO initiatives, strategic planning, and implementation of tests and tracking for client campaigns. Analyzed website metrics and sales information to identify content optimization opportunities.

SEO Keyword Research Link Building Google Analytics Google Search Console Screaming Frog SEMrush Ahrefs Content Strategy Technical SEO

SEO Consultant

Freelance

May 2022 - Sep 2025 (3 years 4 months)

Planned, developed, and implemented SEO strategies to maximize organic search optimization and ROI. Conducted keyword research, monitored KPIs, and prepared regular performance reports.

SEO Keyword Research KPI Monitoring Customer Relationship Management Reporting Digital Marketing

SEO Analyst

Archive Digital Marketing Agency Inc.

May 2021 - Feb 2022 (9 months)

Developed and implemented link building campaigns, conducted keyword research, and optimized websites for SEO. Produced monthly reports and collaborated with content and project teams.

SEO Link Building Keyword Research Technical SEO Local SEO Google Analytics Google Search Console Moz SEMrush Content Optimization CRM

SEO Specialist

Think Profits.com Inc.

Aug 2020 - May 2021 (9 months)

Spearheaded content refreshes and keyword strategies to drive organic traffic growth. Conducted technical audits, optimized site architecture, and implemented structured data to improve search performance.

SEO Keyword Research Technical SEO Screaming Frog Google Search Console Ahrefs SEMrush Moz Structured Data Schema Markup Content Strategy Link Building Digital PR

Marketing & Operations Manager

Vancouver Acting School

Oct 2018 - Dec 2019 (1 year 2 months)

Developed marketing campaigns and materials, managed SEO and social media, and coordinated operations for the school and in-house casting facility. Managed website and email marketing.

SEO SMM Google Ads Instagram Campaigns Adobe Creative Suite WordPress Email Marketing Marketing Strategy Operations Management

Social Media Marketing Manager

Self-Employed

Dec 2017 - Dec 2019 (2 years)

Managed website design and development, SEO, and social media marketing. Created and managed Facebook and Google ad campaigns and built marketing funnels.

SEO SMM Facebook Ads Google Ads PPC Funnel Building Web Design

Project Engineer

General Motors

Mar 2015 - Mar 2016 (1 year)

Supported experienced engineers in design, analysis, testing, and systems engineering tasks. Performed analysis on HVAC systems and assisted in hardware development.

Engineering HVAC Quality Assurance Procurement System Safety Testing Supplier Management

Engineering Intern

Consolidated Contractors Group

Jun 2013 - Nov 2013 (5 months)

Internship at a major construction company, gaining hands-on engineering experience.

Education

Degrees, certifications, and relevant coursework

Nelson Mandela Metropolitan University

Bachelor of Mechanical Engineering, Mechanical Engineering

2011 - 2016

Activities and societies: Engineering Department Student Representative; Tutor to Foreign Exchange Students

Bachelor of Mechanical Engineering degree from Nelson Mandela Metropolitan University, completed in 2016. Designed, built, and patented an Automated Guided Vehicle sold to General Motors in 2015.