Open to opportunities

Salwa Shehab

@salwashehab

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Senior SEO Executive with a proven track record in organic growth.

Egypt

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What I'm looking for

I am looking for a role that fosters collaboration, encourages innovation, and offers opportunities for professional growth in SEO and digital marketing.

I am a Senior SEO Executive with over 4 years of experience in managing high-impact SEO campaigns for leading brands in a fast-paced agency environment. My expertise lies in driving organic growth through a strategic blend of on-page, off-page, and technical SEO. I excel in data analysis, client communication, and delivering actionable insights that align with business goals.

Throughout my career, I have successfully led SEO strategies for high-profile eCommerce and service-sector clients, ensuring timely execution and consistent quality. My key achievements include boosting organic sessions significantly and outranking competitors through advanced keyword targeting. I am passionate about maintaining website health, resolving technical issues, and collaborating across teams to execute scalable SEO strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior SEO Executive (MENA)

Current

Assembly Global

Feb 2025 - Present (9 months)

Led SEO strategy and implementation for high-profile eCommerce and service-sector clients, overseeing planning, execution, and reporting. Audited websites using various tools to detect technical SEO issues, UX challenges, and content opportunities. Monitored site performance, flagged technical issues, and tracked organic KPIs including rankings, traffic, and Core Web Vitals.

SEO Strategy Technical SEO Google Search Console SEMrush Ahrefs Screaming Frog GA4 Client Communication

SEO Executive (MENA)

Assembly Global

Sep 2023 - Jan 2025 (1 year 4 months)

Developed and presented tailored strategy decks and reports to clients, outlining progress and actionable recommendations for ongoing SEO activities. Prepared detailed monthly SEO reports using Google Search Console, Ahrefs, and SEMrush to track CTR and identify performance drops. Conducted comprehensive keyword research and wrote optimized metadata for Product Listing Pages (PLPs) and Product Det

SEO Reporting Google Search Console Ahrefs SEMrush Keyword Research Link Building Technical SEO

SEO Intern & Trainee (MENA)

Assembly Global

Aug 2022 - Aug 2023 (1 year)

Gained hands-on experience in On-page SEO, including writing metadata, conducting keyword research, and optimizing Product Listing Pages (PLPs) and Product Detail Pages (PDPs). Assisted in Off-page and link-building efforts by identifying relevant anchor texts and contributing to blog-based backlink strategies. Supported website crawls to identify technical issues and contributed to monthly report

On Page SEO Keyword Research Metadata Link Building Technical SEO Google Search Console SEMrush Data Analysis

CS Representative & SME

Teleperformance

Jan 2020 - Dec 2022 (2 years 11 months)

Resolved customer inquiries via phone, email, and chat, maintaining strong product knowledge to ensure accurate support. Consistently met KPIs for response time and satisfaction, logging cases and following up using internal CRM tools. Acted as main support for team process questions and escalations, training and supporting new agents on tools and workflows.