Open to opportunities

Tom Bashing

@tombashing

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SEO & AI search optimization specialist who drives organic growth with data-driven strategy.

South Africa

Message

What I'm looking for

I’m looking for a role where I can own SEO and AI search optimization, improve technical and content gaps, and drive measurable organic + paid performance using GA4 and Search Console data.

I’m a results-driven SEO and Digital Marketing Specialist focused on real organic growth, not vanity rankings. I build search visibility through on-page, technical, and off-page improvements, with a strong emphasis on E-E-A-T and modern SEO standards.

In my freelance role (June 2023–present), I develop and execute SEO strategies that improve traffic and conversions for e-commerce and service-based clients. I run on-page SEO audits, fix technical issues like site speed, crawl errors, and mobile optimization, and close content gaps to match search intent.

I also manage performance-focused multi-channel campaigns using GA4, Google Search Console, and SEO tools such as Ahrefs and SEMrush. I plan and optimize Facebook Ads and Instagram Ads campaigns, using creative testing, conversion optimization, and ROI-focused scaling.

Beyond SEO, I bring a testing mindset—adapting quickly based on performance results while staying independent and collaborative. I’ve delivered measurable outcomes for clients including LPS, Elite, Star Car, and WHO through rapid iteration and data analysis.

Experience

Work history, roles, and key accomplishments

Current

SEO & AI Search Specialist

Current

Various Clients

Jun 2023 - Present (3 years)

Developed and executed SEO strategies to improve organic search visibility and drive measurable growth for e-commerce and service clients. Ran on-page/technical SEO audits, optimized content gaps for search intent, and managed GA4/Search Console-informed SEO and paid social campaigns.

Search Engine Optimization (SEO)Technical SEO On Page SEO Keyword Research Google Search Console Paid Social Advertising E E A T A B Testing

Admin & Digital Support

Freeway Bible Church

Nov 2021 - Jan 2023 (1 year 2 months)

Led WhatsApp and social media outreach, growing weekly engagement by 40% for community programming. Managed scheduling and documentation for 50+ weekly programs and implemented admin systems that reduced response time by 30%.

Digital Outreach Social Media Marketing Content Creation Scheduling Document Production Community Management

Counter Assistant & Merchandiser

Spar

Jun 2019 - Sep 2021 (2 years 3 months)

Supported customer-facing operations and maintained visual merchandising standards while managing inventory to prevent stockouts. Conducted stock audits and optimized reorder processes to improve product availability.

Customer Service Visual Merchandising Inventory Management Stock Audits Retail Operations

Forex World Branch Manager

Forex World

May 2014 - Jun 2016 (2 years 1 month)

Led a team of 5 across daily sales, compliance, and client service operations. Developed marketing collateral and client onboarding materials, achieving a 95% retention rate.

Team Leadership Sales Operations Client Services Compliance Client Onboarding Marketing Collateral Relationship Management

Liquor Store Manager

East Side Liquors

Aug 2012 - Feb 2014 (1 year 6 months)

Planned and executed in-store promotions and social media campaigns to drive foot traffic and monthly sales. Managed inventory and staff scheduling, grew the customer database by 25%, expanded the customer base by 30%, and increased monthly sales revenue by 18%.

retail management Event Planning Campaigns Inventory Management Staff Scheduling Profitability Management

Export Controller

Globe Star Supplier

May 2010 - Jul 2012 (2 years 2 months)

Coordinated international logistics and export documentation with 100% compliance. Managed shipping and logistics with 98% on-time delivery and improved compliance accuracy, cutting export delays by 25%.

Export Documentation Compliance International Logistics Compliance Management Shipping Coordination Supplier Coordination On Time Delivery

BDC Forex Consultant

Standard Bank

Nov 2005 - Apr 2010 (4 years 5 months)

Processed high-volume forex transactions and SWIFT transfers with zero discrepancies while providing compliant, client-focused advisory support. Managed client appointments and increased lead-to-client conversion by 22%.

Forex Transactions SWIFT Transfers Financial Advisory Compliance Lead Generation Appointments