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Mutethya Mutweko

@mutethyamutweko

Communications and marketing strategist at Tethya Consultancy, growing client audiences by at least 20% through multi-channel campaigns.

Kenya

Message

At Tethya Consultancy, I direct communication and marketing strategies for a portfolio of clients, strengthening brand authority and digital presence. My multi-channel campaigns have grown audience reach by at least 20%, while performance analytics have helped improve ROI by 25%.

At Set Apart, I owned the digital revenue growth strategy, increasing online conversions by 50%. I also directed customer engagement frameworks that boosted retention by 30%.

At H.E.R Global Circle, I developed community growth and engagement strategies across digital and physical platforms. I built scalable content systems that increased participation in empowerment programs by 35%.

My work has also included digital campaigns, market research, project management, and customer relations across organizations including SOAR Events Institute, Naivera Inc., and Bible Society of Kenya. I hold a BSc in Communication & Journalism from Moi University and completed training in content creation, digital marketing, and SEO.

Experience

Work history, roles, and key accomplishments

Current

Head of Communication & Marketing

Current

Tethya Consultancy

Jun 2021 - Present (5 years 4 months)

Directs communication and marketing strategies for a portfolio of clients, boosting brand authority and digital presence. Leads multi-channel campaigns, driving audience growth and improving engagement metrics.

Marketing Strategy Brand Positioning Digital Marketing Campaign Management Performance Analytics Team Leadership Stakeholder Management Event Planning

Head of Sales & Marketing

Set Apart

Jun 2024 - Nov 2025 (1 year 5 months)

Owned digital revenue growth strategy, driving a 50% increase in online conversions. Directed customer engagement frameworks that boosted retention by 30% and grew lifetime value.

Sales Strategy Digital Marketing Customer Retention Partnership Development Brand Governance Content Strategy Social Media Marketing Email Marketing

Administrative Support Manager

International School of Advertising

Jun 2025 - Aug 2025 (2 months)

Supported project operations within the administration department, streamlining documentation and scheduling. Managed a community of students, enhancing engagement and satisfaction.

Administrative Support Project Coordination Documentation Scheduling Community Management Remote Collaboration Record keeping

Global Head of Community

H.E.R Global Circle

Aug 2024 - Feb 2025 (6 months)

Developed and led marketing and communication strategies, increasing brand visibility and community engagement. Built scalable content systems that boosted participation in empowerment programs by 35%.

Community Management Marketing Strategy Event Planning Content Strategy Brand Voice Operational Leadership Cross functional Coordination

Digital Marketing Manager

SOAR Events Institute

Oct 2024 - Dec 2024 (2 months)

Architected and executed a multi-platform digital strategy across TikTok, Instagram, LinkedIn, Facebook, X, and WhatsApp. Drove measurable improvements in reach, engagement, and brand awareness.

Digital Marketing Social Media Strategy TikTok Instagram LinkedIn Facebook WhatsApp KPI Optimization Community Management Partnership Development

Sales & Marketing Executive

Naivera Inc.

Nov 2022 - May 2024 (1 year 6 months)

Directed social media operations and led strategic communication with internal and external stakeholders. Designed and executed sales and marketing strategies that translated into measurable customer conversions.

Sales Marketing Strategy Social Media Management B2B Marketing B2C Marketing Lead Generation Customer Relationship Management Event Planning

Digital Marketing Manager

Bible Society of Kenya

Feb 2022 - Jul 2022 (5 months)

Supported national digital campaigns by driving content development and analytics reporting. Led social media marketing and online customer relations, boosting engagement and response rates.

Digital Marketing Content Development Analytics Social Media Marketing Client Relations Campaign Management Written Communication

Lead Project Manager

Done! International

Jan 2021 - Jun 2021 (5 months)

Conducted market research and analysis to identify gaps and opportunities. Led end-to-end project management from conceptualization to marketing, ensuring timely delivery and successful outcomes.

Project Management Market Research Strategic Planning Cross functional Leadership Client Relations Lead Generation Team Operations

Market Research Fellow

Impact Africa Network

Jan 2020 - Dec 2020 (11 months)

Conducted market research for the fundraising team, identifying and qualifying potential clients. Provided project support for key initiatives and co-launched a campus outreach initiative.

Market Research Fundraising Client Qualification Project Support Communication Skills Relationship Management Outreach

Social Media Manager

Bible Society of Kenya

Aug 2019 - Jan 2020 (5 months)

Leveraged social media platforms to engage online audiences, strengthening brand presence and increasing website traffic by 15%. Managed content calendars and curated posts across multiple platforms.

Social Media Management Content Calendar Audience Engagement Brand Presence Event Organization Field Programs

Radio Show Host

Moi University Radio

Jan 2016 - Dec 2018 (2 years 11 months)

Collaborated with co-hosts to develop and deliver engaging discussion topics. Presented content to live audiences, boosting listener engagement and overall show ratings.

Radio Hosting Content Presentation Audience Engagement Bulletins Listener Interaction Communication Skills

Radio Journalist

Hope FM

Oct 2017 - Dec 2017 (2 months)

Produced media coverage of events and societal issues, increasing audience awareness. Delivered news reporting, feature writing, and copywriting, contributing to higher-quality content.

Journalism News Reporting Feature Writing Copywriting Voice Over Content Creation Media Coverage