Open to opportunities

mustafa rathore

@mustafarathore

Message

I manage multi-market paid media campaigns with analytics-first performance optimization.

Pakistan

Message

What I'm looking for

I'm looking for remote or international performance marketing work where I can own multi-market paid media campaigns, apply analytics and automation, collaborate with distributed teams, and grow across programmatic, paid search, and full-funnel strategy.

At Contour, I manage paid media for U.S. service-based franchise clients across Search, Display, and Meta, including accounts with more than 400 locations. I own budget planning, pacing, optimization, ROI reporting, client onboarding, and channel strategy for newly onboarded clients.

I automated recurring reporting and campaign-monitoring workflows with the Claude API, reducing manual reporting work and improving turnaround for client-facing performance decks.

Previously at AdPedia U.S., I led programmatic display, native, and Connected TV campaigns for travel and hospitality brands including Universal Airlines, Avis International, and Disney. I ran trading desk operations in DV360 and The Trade Desk, managed budgets from $5,000 to $100,000+, and maintained quality assurance across live campaigns.

I bring an MBA and Computer Science background to performance marketing, combining technical fluency with full-funnel campaign management for distributed U.S. teams.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Analyst

Current

Contour

Jul 2024 - Present (2 years 1 month)

Managed paid media across a portfolio of U.S. service-based franchise clients, including Budget Blinds, Huntington Learning Center, and Hand & Stone, spanning Search, Display, and Meta campaigns. Built campaign taxonomies, owned budget planning and optimization, and produced monthly performance decks for client-facing stakeholders.

Paid Media Search Display Meta Ads Budget Management performance reporting Client Onboarding Automation