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Farhan ali

@farhanali17

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Head of Paid Marketing at Office Hub, who tripled ROAS and reduced CPA by 65% with structured testing.

Pakistan

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At Office Hub, I lead paid marketing strategy across Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads, managing $100,000 in monthly spend. I improved ROAS by 3x and reduced CPA by 65% through budget reallocation, audience refinement, and structured A/B testing.

I manage and mentor PPC specialists, set KPIs and reporting standards, and built AI-assisted workflows for ad copy variations, search-term analysis, and weekly reporting.

Previously at Office Hub, I grew qualified leads by 50% and increased ROAS from 2x to 3.5x. I also set up conversion tracking with Google Tag Manager and GA4 to improve attribution accuracy.

Across earlier roles at Accountinize Pakistan, SMB Services, and Logicase, I developed PPC strategies, tracked conversions, and managed campaigns for clients in the US, UK, and Australia. I use ChatGPT, Claude, and other AI tools to support creative testing, analysis, and reporting.

Experience

Work history, roles, and key accomplishments

Current

Head of Paid Marketing

Current

Office Hub

Apr 2026 - Present (7 months)

Leads end-to-end paid marketing strategy across Google, Meta, Microsoft, and LinkedIn Ads, managing $100,000 in monthly spend. Improved ROAS by 3x and reduced CPA by 65% through budget reallocation and A/B testing.

Google Ads Meta Ads Microsoft Ads LinkedIn Ads Budget Management A B Testing Team Management AI Assisted Workflows

Reporting

Senior PPC Specialist

Office Hub

Dec 2023 - Apr 2026 (2 years 4 months)

Developed and executed PPC strategies across Google, Bing, Meta, and social channels, managing budgets exceeding $100K per month. Grew qualified leads by 50% and improved ROAS from 2x to 3.5x.

PPC Strategy Google Ads Bing Ads Meta Ads Conversion Tracking Google Tag Manager GA4 Lead Generation team training

Google Ads Specialist

Accountinize Pakistan

Jul 2023 - Nov 2023 (4 months)

Developed and implemented PPC strategies aligned with business goals. Conducted competitor analysis and tracked performance with Google Tag Manager and Hotjar to identify conversion drop-off points.

Google Ads PPC Strategy Competitive Analysis Google Tag Manager Hotjar Conversion Tracking

PPC Specialist (In-house)

SMB Services

Nov 2022 - Jun 2023 (7 months)

Planned, built, and managed PPC campaigns for website design, development, bookkeeping, and creative services. Tracked leads in Zoho CRM and used Google Tag Manager for conversion measurement.

PPC Campaign Management Zoho CRM Google Tag Manager Conversion Tracking

Senior Executive, PPC

Logicase

Sep 2021 - Nov 2022 (1 year 2 months)

Planned and implemented PPC strategies for clients in the US, UK, and Australia on Google Ads, Meta, and other platforms. Coordinated with design, content, and account teams and produced performance-based reporting.

Google Ads Meta Ads PPC Strategy Client Management

Reporting

Team Coordination