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Hasan Jahangir

@hasanjahangir1

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Results-driven Programmatic Advertising Specialist with 6 years of experience.

Pakistan

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What I'm looking for

I seek a dynamic role in digital marketing that fosters innovation and growth.

I am a results-driven professional with over 6 years of experience in digital marketing and programmatic advertising. My expertise lies in managing and optimizing campaigns using DV360 and Google Ad Manager, where I have successfully achieved client objectives and maximized ROI. I leverage data-driven insights to enhance ad performance, audience targeting, and cost efficiency, ensuring that every campaign delivers measurable business results.

In my current role as Programmatic Manager at GroupM Pakistan, I have managed over $5 million in programmatic ad spend, achieving a 25% increase in ROI within six months. My experience includes designing custom automation scripts in DV360, optimizing Meta Ads campaigns, and managing Google Ads portfolios. I am certified in DV360, CM360, Google Ad Manager, and Meta Ads, which has equipped me with a strong foundation to deliver innovative advertising solutions.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Manager

Current

GroupM Pakistan

Jan 2023 - Present (2 years 4 months)

Managed over $5 million in programmatic ad spend, optimizing campaigns using DV360 to achieve a 25% increase in ROI. Designed custom scripts for automation, improving campaign efficiency and reducing manual efforts by 30%. Oversaw Meta Ads campaigns, achieving a 20% reduction in CPA and increasing conversion rates by 35%. Managed Google Ads with a total spend exceeding $1.5 million, improving CTR

DV360)Google Ad Manager Meta Ads PPC Campaign Optimization Data Analysis Automation ROI Performance Analysis

Senior Executive Digital Operations

Express Media Group

Apr 2019 - Jan 2023 (3 years 9 months)

Oversaw the setup and optimization of digital advertising campaigns using Google Ad Manager. Managed social media posting to enhance brand visibility. Analyzed performance metrics to generate reports and strategic recommendations. Coordinated billing processes and aligned digital campaigns with PR strategies. Addressed technical challenges in ad serving and trained junior staff in best practices.

Google Ad Manager Campaign Management Social Media Performance Analysis Billing Coordination Technical Troubleshooting Team Collaboration Reporting Digital Strategy Training

Ad Operations Executive

DAWN Media Group

Aug 2017 - Apr 2019 (1 year 8 months)

Set up and optimized ad campaigns on Google Ad Manager, ensuring timely delivery and budget compliance. Conducted A/B testing to identify high-performing creatives. Monitored campaign performance and made data-driven adjustments. Ensured compliance with industry standards and generated detailed performance reports.