Hasan Jahangir
@hasanjahangir1
Results-driven Programmatic Advertising Specialist with 6 years of experience.
What I'm looking for
I am a results-driven professional with over 6 years of experience in digital marketing and programmatic advertising. My expertise lies in managing and optimizing campaigns using DV360 and Google Ad Manager, where I have successfully achieved client objectives and maximized ROI. I leverage data-driven insights to enhance ad performance, audience targeting, and cost efficiency, ensuring that every campaign delivers measurable business results.
In my current role as Programmatic Manager at GroupM Pakistan, I have managed over $5 million in programmatic ad spend, achieving a 25% increase in ROI within six months. My experience includes designing custom automation scripts in DV360, optimizing Meta Ads campaigns, and managing Google Ads portfolios. I am certified in DV360, CM360, Google Ad Manager, and Meta Ads, which has equipped me with a strong foundation to deliver innovative advertising solutions.
Experience
Work history, roles, and key accomplishments
Programmatic Manager
GroupM Pakistan
Jan 2023 - Present (2 years 4 months)
Managed over $5 million in programmatic ad spend, optimizing campaigns using DV360 to achieve a 25% increase in ROI. Designed custom scripts for automation, improving campaign efficiency and reducing manual efforts by 30%. Oversaw Meta Ads campaigns, achieving a 20% reduction in CPA and increasing conversion rates by 35%. Managed Google Ads with a total spend exceeding $1.5 million, improving CTR
Senior Executive Digital Operations
Express Media Group
Apr 2019 - Jan 2023 (3 years 9 months)
Oversaw the setup and optimization of digital advertising campaigns using Google Ad Manager. Managed social media posting to enhance brand visibility. Analyzed performance metrics to generate reports and strategic recommendations. Coordinated billing processes and aligned digital campaigns with PR strategies. Addressed technical challenges in ad serving and trained junior staff in best practices.
Ad Operations Executive
DAWN Media Group
Aug 2017 - Apr 2019 (1 year 8 months)
Set up and optimized ad campaigns on Google Ad Manager, ensuring timely delivery and budget compliance. Conducted A/B testing to identify high-performing creatives. Monitored campaign performance and made data-driven adjustments. Ensured compliance with industry standards and generated detailed performance reports.
Education
Degrees, certifications, and relevant coursework
Mohammad Ali Jinnah University
Master of Science, Computer Science
2018 - 2021
Grade: 3.1
Completed with a CGPA of 3.1, demonstrating strong technical and academic proficiency.
University of Karachi
Bachelor of Science, Software Engineering
2013 - 2017
Grade: 2.7
Graduated with a first division and a CGPA of 2.7.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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