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Murat Gencoglu

@muratgencoglu

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Data-driven professional transitioning into Data Science.

Switzerland

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What I'm looking for

I am looking for a role that fosters growth, collaboration, and innovation in data science.

I am a highly analytical and results-oriented professional with a decade of experience in digital strategy, business analytics, and campaign optimization. Recently, I completed a comprehensive Python certification, which has equipped me with the skills necessary for data analysis and engineering fundamentals. My journey has been marked by a proven ability to transform complex datasets into actionable insights, leveraging tools such as Python and Google Analytics.

In my previous role as the Founder and Chief Event Officer of TuzBiber, Turkey's largest stand-up comedy producer, I successfully managed over 200 live shows monthly across Europe and Turkey. By utilizing data analysis, I increased our department's revenue contribution significantly, demonstrating my capacity to drive profitability through strategic insights. I am eager to apply my strong foundation in conversion funnel optimization and data storytelling to solve challenging problems in an entry-level Data Scientist capacity.

Experience

Work history, roles, and key accomplishments

Current

Founder and Chief Event Officer

Current

TuzBiber English Stand Up

Jun 2021 - Present (4 years)

Founded Turkey's largest stand-up comedy producer, managing over 200 live shows monthly across Europe and Turkey. Leveraged data analysis to increase department revenue contribution from 0% to 35% and designed profitability review systems, resulting in a 10% revenue uplift. Collaborated with world-renowned comedians.

Data Analysis Event Management Project Management ROI Optimization Stakeholder Engagement Business Analytics

Account Manager

77Agency Ltd

Oct 2018 - Present (6 years 8 months)

Managed and optimized digital marketing campaigns for global brands like Rado, Trustpilot, and Shutterstock, utilizing data analytics to drive significant ROI improvements. Led innovative Connected TV (CTV) campaigns, integrating advanced analytics and data-driven cross-platform strategies to enhance targeting and performance. Certified across major advertising platforms for Search, Display, Video

Digital Marketing Data Analytics Campaign Optimization ROI Optimization Google Ads Facebook Ads Manager Programmatic Advertising

Digital Marketing Manager

Gummy Bear SEO

May 2018 - Present (7 years 1 month)

Acquired B2B clients from small to medium-sized businesses. Developed automated solutions for SEO and PPC strategies.

Digital Marketing SEO PPC B2B Sales Automation

Assistant Producer to Project Manager

Verbaﬁlm Productions

Apr 2017 - Present (8 years 2 months)

Coordinated production of Turkey’s first factual entertainment show, STOLK. The show successfully peaked at 1 million YouTube subscribers.

Project Management Content Production

Copywriter and Social Media Manager

BLAB

Jan 2015 - Present (10 years 5 months)

Developed long-term campaign strategies for leading Turkish brands such as Turkcell and Vestel. Managed content production for BLAB's sub-brand KALT, which gained 170K YouTube subscribers.

Copywriting Social Media Management Campaign Strategy Content Production Brand Management

Live Producer and Event Organiser

BKM

Jan 2013 - Present (12 years 5 months)

Founded Turkey's first stand-up comedy-oriented venue. Wrote and edited content for TV and YouTube shows, utilizing audience feedback and viewership patterns.

Content Writing Content Editing YouTube

Education

Degrees, certifications, and relevant coursework

Kadir Has University

MA Cinema and TV, Cinema and TV

Pursued a Master of Arts in Cinema and TV, focusing on advanced studies within the ﬁeld. Gained in-depth knowledge of cinematic theories and television production.

Koç University

BSc Chemical And Biological Engineering, Chemical And Biological Engineering

Grade: Full Scholarship

Completed a Bachelor of Science in Chemical and Biological Engineering, acquiring fundamental knowledge in engineering principles. Focused on the intersection of chemical processes and biological systems.