At RedSeer Strategy Consultants, I owned the analytics workstream for L'Oreal Paris in the BPC sector and presented data-backed recommendations to the client Strategy Head Asia. I built a baby care category-entry analysis from scratch, using expert calls and a consumer survey to identify benchmarks and whitespace; it became the team reference point.
I also built market forecasts and led competitive and pricing benchmarking across Make-Up, Hair Care and Body/Skin. Earlier, at LevelupforWomen, I redesigned scheduling and lead-management systems, and at Metvy I owned two program cohorts end to end.
