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Nandini Shivananjappa

@nandinishivananjappa

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Analytical professional specializing in market research and strategy consulting.

India

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What I'm looking for

I seek a role that fosters growth, encourages innovation, and values strategic insights.

I am an analytical professional with a strong background in market research, strategy consulting, and go-to-market initiatives. My experience spans across various sectors, including Telecom, Healthcare, and Utilities, where I have successfully led research-driven projects that decode consumer needs and build competitive strategies. I thrive on transforming insights into actionable growth strategies that drive business success.

Currently, I serve as an Associate in Product GTM at Covalense Digital, where I have developed a product scoring model that benchmarks competitor features and shapes product strategy. My contributions have directly influenced go-to-market initiatives and improved brand visibility on platforms like Gartner Peer Insights. I am passionate about leveraging data analysis tools such as Python and Tableau to extract meaningful insights and support strategic decision-making.

With a Master’s degree in Business Administration focused on Marketing and Business Analytics, I have honed my skills in advanced modeling and sentiment analysis. I am eager to bring my expertise in market intelligence and strategic consulting to a dynamic team, where I can continue to drive growth and innovation.

Experience

Work history, roles, and key accomplishments

Current

Associate – Product GTM (Strategy)

Current

Covalense Digital

May 2024 - Present (1 year 2 months)

Led competitive intelligence, market-entry, and positioning strategy for SaaS offerings across Telecom, Healthcare, and Utility sectors. Built a product scoring model to benchmark competitor features, identify roadmap gaps, and shape product strategy.

Competitive Intelligence Market Entry Strategy Product Positioning Go To Market Strategy SaaS

Associate Research Analyst

IDC Centre for Research and Consultancy

Jul 2023 - Jan 2024 (6 months)

Supported senior analysts in regional and global market research across client-specific and syndicated reports. Authored reports and co-authored analyst prediction reports with global teams; created case studies and visual decks for major clients.

Market Research Data Analysis Report Writing Case Study Development

Market Research Intern

System Akvile GmbH

Feb 2023 - Jun 2023 (4 months)

Conducted India-entry strategy for German skincare startup; research findings led to partnerships with Indian manufacturers and influenced go-to-market product positioning. Initiated consumer segmentation and regional usage mapping using data-sourced insights.

Market Research India Entry Strategy Go To Market Market Segmentation Competitive Analysis

Education

Degrees, certifications, and relevant coursework

Dayananda Sagar College of Engineering

Masters of Business Administration, Marketing & Business Analytics

2021 - 2023

Activities and societies: Joint Secretary, Business Analytics Club; launched flagship event Datanova

Completed a Master of Business Administration with a dual focus on Marketing and Business Analytics. Conducted a project on "Pricing Strategies in the Indian Granite Industry" using SPSS, Python, and Excel to analyze consumer purchasing trends. Performed sentiment analysis on Flipkart customer reviews using Python, WordClouds, and polarity indexing.