At Redseer Strategy Consultants, I own research coverage for quick commerce, slotted delivery, and beauty and personal care for the Benchmarks market intelligence product. I built a category-wise competitive tracking framework covering 20 players across three sectors, helping clients identify high-growth city-category combinations.
At SMARTWORKS.AI, I created Excel-based benchmarking models and dashboards to inform product and go-to-market decisions. Earlier, at BETTERHALF.AI, I built an internal proposal automation tool that reduced manual effort by 30%; through Project Etasa, I also helped process textile waste and create livelihoods.

