Mukesh Prajapat

Advise startups and SMEs on marketing strategy, positioning, channel prioritization and execution, aligning marketing plans with revenue goals, budgets and stage of growth. Lead engagements end-to-end, from marketing audits and growth diagnosis to strategy, campaign planning, execution frameworks, reporting and ongoing optimization.

Owned brand positioning and consistency across website, social media, marketing assets, content and sales collateral, while leading integrated digital marketing strategy and execution. Built, trained and led a cross-functional team of up to 17 across graphic design, content, web development, brand marketing, ABM and email marketing.

Led integrated offline and digital marketing for a menswear retail brand across multiple locations in India, covering retail promotions, e-commerce, social media and brand campaigns. Managed advertising and promotional budgets and oversaw the creation of in-store and digital marketing collateral to strengthen brand presence and support sales.

Managed key client accounts as the primary liaison between clients and internal creative teams, translating business requirements into campaign briefs and execution plans. Led campaign planning and delivery across ATL, BTL and digital initiatives, coordinating creative development, media requirements, timelines, deliverables and quality control.

Managed key accounts, serving as the primary point of contact and ensuring client satisfaction and retention.

Managed key accounts, ensuring client satisfaction and driving business growth.

Executed sales strategies to drive revenue and expand client base.

Completed a Master of Business Administration (MBA) in Marketing from Dravidian University, Krupanidhi Business School, Bengaluru in 2011.